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UNFI Introduces Retail Media Network Powered By Swiftly

UNFI retail media network

United Natural Foods Inc. (UNFI) has introduced its retail media network for independent and regional grocery retailers across the U.S.

The UNFI Media Network, powered by Swiftly, a provider of retail technology, tools and solutions, is intended to bring retail technology solutions to UNFI’s network of more than 30,000 customer locations and about 11,000 brand partners to help them compete in a digital-first world.

“UNFI’s partnership with Swiftly is formidable, offering an innovative solution to power both enterprise and independent grocer technology and retail media,” said UNFI CEO Sandy Douglas. “UMN enables UNFI’s retail customers and suppliers to better compete in today’s retail marketplace, with an increasingly digital focus. We believe UMN, powered by Swiftly, will help us create compelling and sustainable value for our customers, suppliers and shareholders.”

[RELATED: UNFI Extends Distribution Partnership With Whole Foods Market]

The UNFI Media Network combines UNFI’s scale and breadth of supplier offerings with Swiftly’s advanced technology platform, personalization engine, closed-loop reporting and analytics capabilities. 

The goal is to empower UNFI’s retail customers to connect more meaningfully and personally with their consumers while providing opportunities for UNFI suppliers to showcase their brands and build their brand equity. It is designed to help retailers reach their shoppers digitally while connecting to the industry’s largest collection of suppliers, who in turn, can take advantage of this platform to more effectively market to shoppers through the retailers in the network.

“We are thrilled to be pioneering a new chapter in the independent grocery retail channel alongside industry leader UNFI,” said Swiftly CEO Henry Kim.

“Over the years, Swiftly has earned a stellar reputation amongst key brands and retailers for its turnkey, industry-leading technology and proven success helping partners digitally transform their businesses. Leveraging Swiftly’s advanced technology platform, [UNFI Media Network] will enable brands to reach tens of millions of consumers across the U.S. 

“Additionally, retailers will gain access to the content provided by UNFI’s approximately 11,000 brand partners, enhancing their offerings and driving engagement with consumers. Together, we are positioned to build one of the leading retail media networks in the U.S., one that is dedicated to ensuring the growth and success of today’s independent and regional grocers.”

Louis Martin, UNFI’s president of wholesale, said, “We’re excited that our partnership with Swiftly is off to a strong start. We are already engaged with many of our customers and brand partners about the value we can bring to their businesses. [UNFI Media Network] represents a new chapter in UNFI’s ongoing commitment to support the sustainable growth of all those that we serve.”

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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