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Watsonville Store Latest In Vallarta’s California Expansion

Vallarta Supermarkets logo

Vallarta Supermarkets’ first store in Santa Cruz County, California, is set to open June 12 at 1702 Freedom Blvd. in Watsonville. 

“We are looking forward to serving the community and providing new jobs in the area,” said COO Cesar Gonzalez. “As with all our Vallarta Supermarkets locations, we are dedicated to providing quality products and delivering exceptional customer service while fostering community growth and well-being.”

[RELATED: Vallarta Supermarkets Expanding Into Salinas, CA]

The Watsonville store will feature Vallarta’s special departments, including:

  • Fresh Produce: Features items from local growers, as well as those across the U.S. and around the world, including Mexico, Chile, Canada, Peru, Guatemala and New Zealand.
  • Carnes Frescas: Vallarta’s Carne Asada features an authentic blend of spices and fresh ingredients in its marinade. The store offers a variety of American meat cuts and carries USDA choice Tomahawk steak, a thick-cut ribeye steak, not commonly found at other grocers.
  • Pescaderia: This area includes an in-house Cevicheria, with a selection of fresh and frozen quality seafood from all over the world.
  • Tortilleria: Customers can buy authentic homemade fresh corn and flour tortillas every day.
  • Cremería: Vallarta’s version of a traditional deli features a selection of house-made cremas from Mexico and Central America.
  • Panaderia: Shoppers can find Latin American breads like conchas, puerquitos, mantecadas and bolillos.
  • La Isla: A juice bar with fresh-pressed fruit and vegetable juices.

Vallarta Supermarkets will thank the Watsonville community for showing up to the new store opening by gifting the first 300 customers reusable bags filled with groceries.

The company has a multitude of community initiatives, including support for local schools and charitable organizations in Watsonville and Santa Cruz County.

About Vallarta Supermarkets

Founded more than 35 years ago, Vallarta has more than 8,000 employees at 55 stores throughout California (Ventura, Los Angeles, San Bernardino, Riverside, Kern, San Diego, Santa Barbara, Tulare, Orange and Fresno counties).

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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