Home » IDDBA Wraps Up 2024 Show With Nod To 60th Anniversary
Association News Southwest

IDDBA Wraps Up 2024 Show With Nod To 60th Anniversary

IDDBA show logo

Last updated on June 20th, 2024 at 12:48 pm

The International Dairy Deli Bakery Association (IDDBA) flagship event, IDDBA 2024, came to a close Tuesday.

“What a great [time] to celebrate IDDBA’s 60th anniversary. The show floor was filled with over 2,200 exhibitor booths and 10,000 registered attendees,” said David Haaf, IDDBA president and CEO.

Highlights of the show included the association’s What’s In Store Live experience, where the latest trends from products to packaging came to life, as well as inspiring words from the 2024 Chair Honoree, Pat Reser, who also chairs the board of Reser’s Fine Foods.

Haaf added that IDDBA 2024 was made possible by its member community, IDDBA staff and the many companies the association works with daily. He expressed his gratitude to those partners and to the host city of Houston and Houston First.

[RELATED: IDDBA CEO Haaf: Industry Experiencing Generational Shifts, Technology Influx]


The food leftover from the show was donated to the Houston Food Bank and Second Servings of Houston.

“When we originally worked with IDDBA to bring their show to Houston, we knew it was going to be a perfect pairing. This year, we were pleased to welcome the group back for the third time,” said Houston First Corp. President and CEO Michael Heckman. 

“Hosting the premier industry show for dairy, deli, bakery and foodservice in a city known for its expansive and diverse culinary scene just makes sense. Add to that the group’s latest attendance numbers, and it’s evident this is a great match.”

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

Featured Photos

Featured Photo IDDBA Annual Convention
George R. Brown Convention Center
Houston, TX