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ECRS, CoupDog Complete Initial Integration Phase To CATAPULT Platform

Graphic of ECRS and CoupDog logos

CoupDog, a next generation digital coupon provider, has completed the first phase of its integration to ECRS’ CATAPULT Retail POS platform.

The new integration allows ECRS retailers access to CoupDog’s cutting-edge blockchain-powered coupon platform, providing an exceptional omnichannel experience for shoppers at CATAPULT-operated locations.

Because CATAPULT Retail POS uniquely runs the same transactional logic across all retail touchpoints, this API integration seamlessly extends to ECRS’ e-commerce solution, loyalty suite and point-of-sale. With the creation of a customer account, shoppers can effortlessly clip coupons by browsing a digital coupon gallery or discovering relevant coupons while exploring products.

This integrated digital experience allows them to redeem the coupons at checkout in-store, and for e-commerce-enabled retailers using CATAPULT WebCart, they can also be redeemed online.

Leveraging modern cloud-based infrastructures, ECRS retailers can easily activate and test digital coupons, benefiting from CoupDog’s patented secure blockchain ledger for coupon security and settlement.

In Phase II of this integration, CoupDog and ECRS will incorporate advanced tools that enable retailers to personalize and target coupons for specific groups of shoppers. This phase also will introduce new in-store coupon activation tools to enhance customer engagement and drive sales.

“More and more, independent retailers are looking toward innovative technology solutions that help them compete,” said Pete Catoe, founder and CEO of ECRS. “Our goal is to empower independents with new ways to enhance shopper experiences and elevate their promotional strategies. We are proud to partner with CoupDog and bring this integration to our retailer community to help them achieve exactly that.”

“ECRS has been a fantastic partner. They have a very elegant cloud-based architecture and talented technical team that resulted in a successful integration between our platforms” said Rob Balfour, CEO of CoupDog. “Together, we also have a very exciting product roadmap and will be delivering even more exciting new capabilities in 2024.”

The ECRS and CoupDog partnership reflects a shared commitment to bring a new level of convenience and delight to shoppers through digital coupon innovation while simultaneously providing retailers with promotional solutions to stay ahead in the competitive retail landscape. To learn more about ECRS’ powerful retail automations and integration partners, visit www.ecrs.com.

About CoupDog

CoupDog is a next-generation digital coupon platform delivering true innovation to the promotion ecosystem. CoupDog has combined a secure, scalable distributed ledger using blockchain technology and integrated it with Retailer Load2Card platforms as well as the latest mobile wallet platforms from Apple and Google. As a cloud-based promotion engine and system of record, CoupDog’s patented platform serves as the single source of truth for dispute-free processing and settlement. CoupDog has over 100 CPG brands using its platform to provide manufacturer funded digital coupons.

About ECRS

ECRS is a U.S.-based, Certified Evergreen transaction and retail solutions provider, with a successful track record that stretches over 30 years. ECRS future-proofs local and regional retailers to win in today’s market, while preparing them for tomorrow’s opportunities. ECRS’ CATAPULT POS system is the market’s only truly unified transaction platform, running in thousands of locations across North America. With CATAPULT, the point of sale, self-checkout, deli scales, fuel pump, pharmacy, web-store, inventory, customer loyalty, back office, e-commerce and enterprise management all share one single transactional logic. Unified Transaction Logic empowers retailers to prosper by providing actionable business intelligence across their enterprise. Unifying hardware, software and services, ECRS offers friction-free, cost-saving solutions that increase customer engagement while transforming the consumer experience.

[Related: ECRS, InComm Healthcare Partner For Benefit Card Integration]

About the author

Treva Bennett

Senior Content Creator

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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