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Safeway, Divert Increase Food Donations In Northern California

Divert Safeway infographic

Divert and Safeway are working together to reduce food wast and increase food donations. They recently shared the results from the implementation of Divert’s optimization solution to reduce wasted food and accelerate food recovery efforts.

In three months, Safeway – a banner operated by Albertsons Companies – increased its food donations by 20 percent, reducing the edible food going to waste by an average of 1,252 pounds per store per month. Through Divert’s data and identifying root causes of wasted food from an operational perspective, Divert has helped Safeway to improve its food donation program.

“Safeway is committed to help put food on the table to nourish our neighbors in need,” said Karl Schroeder, president of Safeway’s Northern California Division. “Divert is a critical partner in helping us increase our food recovery efforts, sharing strategies and key insights across our business to drive immediate results. We value their tailored, collaborative approach to food recovery.”

California businesses are striving to comply with the state’s Senate Bill (SB) 1383 legislation to reduce organic waste disposal by 75 percent and increase edible food recovery statewide by 2025. Safeway turned to Divert in early 2024 to implement solutions to optimize its wasted food prevention and food recovery to feed more people in need. In collaborating with Divert, Safeway has been able to increase its donations to the local Alameda County Community Food Bank in just a few months.

Divert Safeway logos combined

“One in four residents in our community is experiencing or at-risk of hunger,” according to a statement from the Alameda County Community Food Bank, which distributes food to 400 food pantries and other nonprofits in the California Bay Area.

“Divert and Safeway share our commitment to tackling food insecurity and pursuing a hunger-free community. The collective work with these incredible partners has made a significant impact on increasing our food donations, helping us provide nearly 1 million meals worth of food to our community every week. Together, we are working toward a more nourished Alameda County where no child or adult needs to worry where their next meal is coming from.”

Divert’s field team works hand-in-hand with Safeway and Alameda County Community Food Bank employees, including implementing waste reduction and food recovery strategies tailored to the store’s operation needs. At the start of the program, Divert analyzed Safeway’s current donation performance and then used Divert’s proprietary data to uncover new opportunities for waste reduction.

[RELATED: Safeway, MrBeast Donate $450K To Local Nonprofits]


Divert’s diversion specialists are able to identify and facilitate joint initiatives between Safeway and its donation partners, creating a customized optimization playbook to increase food recovery efforts. Together, Divert and Safeway can strategically execute campaigns at the stores with the greatest food recovery potential within each division, continually measuring performance to track progress.

“To truly have an impact on the wasted food crisis, we need to collectively work together across the value chain,” said Ben Kuethe Oaks, VP of customer solutions and success with Divert.

“Safeway is at the forefront of this effort and an example to Californians of how to effectively bring together technology, infrastructure and policy to significantly reduce organic waste and get food to communities in need.”

These results from Divert’s optimization solution implementation with Safeway are for a selection of stores in its Northern California division. The program is continuing to expand to additional stores and regions with the greatest opportunity.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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