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Festival Foods Partners On Customer-Service Based Certificate Program

Festival Foods

Festival Foods has partnered with University of Wisconsin-Green Bay, Kohler Co. and Prevea Health to introduce a certificate program aimed at enhancing customer experience and fostering relationships between companies and the people they serve.

Customers are becoming more interested in making personal connections with businesses with which they engage, highlighting the continued importance of customer service. Recognizing this, Festival Foods is committed to investing in training that ensures every interaction with customers is memorable and impactful. 

The new certificate program offered by UW-Green Bay was developed to help businesses – including Festival Foods, Kohler and Prevea Health – deliver improved customer experiences. The program is suitable for new hires, current employees or entire teams and aims to transform employee perspectives to prioritize customer service.

[RELATED: Festival Foods Adding Two Stores In Wisconsin]


“We are thrilled to announce our partnership with UW-Green Bay, Kohler and Prevea Health, aimed at advancing education for workers in the service industry,” said Theresa Zawlocki, Festival Foods’ associate development director. 

“Together, we are committed to providing valuable training and resources to enhance skills, foster growth and empower individuals within our community. This collaboration signifies our shared dedication to elevating standards and creating opportunities for professional development in the service sector. We look forward to making a meaningful impact and supporting the ongoing success of our workforce.” 

The certificate program consists of five interactive modules: The Customer Experience, The Culture of Customer Experience, Internal Customer Experience, Conflict in Customer Experience and Critical Communication Skills.

Participants will learn from industry experts, including Jesse Gast, Festival Foods’ senior facilitator, who will share insights and best practices in handling conflict with customers. The program is available online to participants and takes an average of five hours to complete.  

Upon completing the program, participants will receive the UW-Green Bay Exceptional Customer Experience Service badge. Registration for the program is open, and Festival Foods encourages businesses to join this initiative to adopt a customer-centric approach that will set them apart in the marketplace. 

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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