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Walmart Accepting Applications For ‘Open Call’ Product Event

2024 Walmart Open Call

Walmart is accepting applications for its 11th annual “Open Call” event, to be held Sept. 24-25. Small business owners and entrepreneurs that have a dream of selling their U.S. made, grown or assembled products to millions of customers have an opportunity to apply for selection. 

Since its launch in 2014, Open Call has provided thousands of small and medium-sized businesses with the chance to become Walmart suppliers and reach millions of new customers with their U.S.-made products. At last year’s Open Call, Walmart and Sam’s Club merchants heard more than 1,000 pitches from more than 700 businesses hailing from all 50 states.

[RELATED: Walmart Concludes 2022 Annual Open Call Event]


Entrepreneurs who secure a “golden ticket” – a deal for Walmart to sell their products in stores or online – can gain access to a large customer base, enabling significant growth. After earning golden tickets, Open Call winners often go on to grow their manufacturing footprints and create jobs within their local communities.

All Open Call entrepreneurs will participate in mentoring sessions with Walmart leaders and hear from special guests, gaining business insights and resources. Additionally, each entrepreneur will have a one-on-one pitch meeting with Walmart and/or Sam’s Club merchants.

In 2019, Walmart partnered with RangeMe to streamline and manage incoming submissions for the program. RangeMe is a product discovery and sourcing platform where product suppliers and retailers discover, connect and grow their businesses.

Those interested can apply for the program until July 15.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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