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Heritage Grocers Group Expands Loyalty Program To El Rancho Supermercado

El Rancho Supermercado logo

Heritage Grocers Group has expanded its rewards program to El Rancho Supermercado, one of its banner companies with 29 stores across Texas and Kansas.

This expansion further unifies Heritage’s banner companies under one loyalty program to enhance the overall shopping experience for its customers.

“Building on the successful launch of Heritage’s rewards program for Cardenas Markets in February, we are proud to extend this program to the loyal customers of El Rancho Supermercado,” said CMO Adam Salgado of Heritage Grocers Group.

“This latest expansion to El Rancho will create significant added value for both existing and new participating customers. The rewards and data accessed from this program will also help HGG further specialize the dynamic shopping experiences we offer to our customers in a personalized manner.”

The ‘El Rancho Rewards’ mobile app is available for download from the Apple App Store or Google Play. Customers can also sign up for the new loyalty program and start receiving benefits by visiting El Rancho Supermercado Rewards.

[RELATED: Heritage Grocers Group Expands Lotería Scratcher Sweepstakes]

After enrolling in the program, customers can tap “Clip and Save” to add products to “My Card” or the “‘Cart” icon. Upon checkout, customers need to enter their phone number or present the barcode on My Card or the Cart icon to redeem their offers.

El Rancho Supermercado customers that opt-in and participate to the loyalty program can:

  • Clip digital coupons;
  • Earn and redeem points on all purchases;
  • Enjoy and access exclusive weekly offers;
  • Receive one point for every $1 spent;
  • Save big on El Rancho’s digital deal of the week; and
  • Take advantage of seasonal offers and promotional discounts.

About El Rancho Supermercado

Headquartered in Addison, Texas, El Rancho Supermercado opened its doors in 1988 and has since been dedicated to making Hispanic customers feel at home. Founded by strong family values, El Rancho Supermercado provides a variety of the high quality products and fresh produce.

About Heritage Grocers Group

Heritage Grocers Group is a specialty, ethnic food retailer that offers an assortment of traditional and specialty grocery items to the communities it serves. Headquartered in Ontario, California, the company operates in six states: California, Texas, Nevada, Arizona, Kansas and Illinois, with 58 stores under the Cardenas Markets banner, 29 stores under the El Rancho Supermercado banner, 21 stores under the Tony’s Fresh Market banner and seven stores under the Los Altos Ranch Market banner.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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