Home » St Pierre ‘Putting The Consumer First,’ Continuing To Educate
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St Pierre ‘Putting The Consumer First,’ Continuing To Educate

image of St Pierre team
The team from St Pierre Groupe – Frank Fiske, Lanser Boint, Max Rabah, Yann Neveu, Kayleigh Swift, Sarah Boddy, Jake Huber, Jenny Bostock, Heather Haas, Jennifer O’Malley and Madison Pace

Last updated on September 27th, 2024 at 01:25 pm

Sarah Boddy, managing director for St Pierre at Grupo Bimbo, recently spoke to the The Griffin Report about the company’s journey and how it is helping retailers navigate inflation and other industry challenges.

“When we launched into the U.S. market…nobody knew what brioche was,” Boddy said.

“We had a big job in educating the customers in what brioche was and why St Pierre was so different and special. It comes back to [our] high quality, authentic fresh recipes, which we continue to push hard in the market.”

While the company has spread its passion for French brioche baked goods to U.S. consumers, Boddy noted that there are still some who haven’t experienced the brand yet.

[RELATED: St Pierre Highlights Success Bringing French Brioche To U.S.]

 

“We are continually working with the retailers; we always analyze the data,” she said. “We’re always putting the consumer first and making sure that you know what we’re doing is best for the consumer.”

In addition, Boddy said St Pierre has found the U.S. markets’ approach to business inspiring, citing it as one of the main reasons the company expanded its distribution.

“A retailer on the East Coast…will be a completely different scenario to what you’re seeing on the West Coast. The consumers are different,” she explained. “The whole mindset is different. It just brings different challenges in every single way.

“When you’ve got a great brand, product and story, it’s so exciting to be able to bring that to the retailers.”

Grupo Bimbo has worked with St Pierre to create additional in-and-out temporary cases to appeal to retailers that may not have the space for one of the brand’s Eiffel Tower displays, which are more permanent.

“We’re leveraging [Grupo Bimbo’s] support … We continue to do all the great things that we were doing previously,” Boddy said.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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