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Shelby Team

Meet the team that keeps the retail food industry up to date on the latest regional and national supermarket and grocery news.


Dathan MitchellChairman & CEO
Dathan L. Mitchell
[email protected]


Athaleen Mitchell

Athaleen Mitchell
[email protected]


Shelby TeamPresident and Publisher
Stephanie Reid
[email protected]

Contact Stephanie for advertising sales in IA, IL, IN, LA, MI, MN, OH, WI, WV


Dannielle KentExecutive Vice President, Digital Content Strategist
Dannielle Kent
[email protected]




Bob ReevesExecutive Vice President/West Regional Manager
Bob Reeves
[email protected]

Contact Bob for advertising sales in AZ, CA, ID, MT, NV, OR, UT, WA, WY


Jan MeadeVice President/Southwest Regional Manager
Jan Meade
[email protected]

Contact Jan for advertising sales in AR, CO, FL, KS, ND, NE, NM, MO, OK, SD, TX


Maggie KaeppelVice President/North & Mid Atlantic
Maggie Kaeppel
[email protected]

Contact Maggie for advertising sales in CT, DE, MA, MD, ME, NC, NH, NJ, NY, PA, RI, SC, VA, VT, Washington D.C., Canada


Shelby TeamBusiness Development Manager
& Digital Marketing Director
Jackie Krapf
[email protected]

Contact Jackie for advertising sales in GA, AL, MS, TN, KY



Genie MonaghanCirculation Manager
Genie Monaghan
[email protected]




Kevin AtwillEditor-In-Chief
Kevin Atwill
[email protected]


Treva BennettSenior Content Creator
Treva Bennett
[email protected]


Shelby Team

Web Editor
Sommer Stockton


Shelby Team

Content Creator
Jack R. Jordan
[email protected]




Edward McIlvainArt Director & Production Manager
Edward McIlvain
[email protected]


Elaine BradyDesigner
Elaine Brady
[email protected]

How Can Technology Help Independent Grocers In A Global Pandemic?

With a tremendous uptick in technology solutions in the industry, LOC Software discusses the technology trends and product innovations heading for the future in independent grocery.

Learn More

Learn how grocers of all sizes can engage Gen Z – the 67 million young people born between 1997 and 2012. Gen Z’s are the most racially and ethnically diverse of any generation.

They are the future of your business – your customers, your staff, and the influencers who will impact the buying preferences of your customers and the values of your staff.

Watch Now

Featured Photos

Featured Photo Illuminator Torch Awards, April 5
Anaheim Hilton
Anaheim, California
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