Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has released its fall 2011 “The Why? Behind...
Operations
With the holiday shopping season in full swing, new research reveals that consumers’ heartstrings are leading their purchase decisions and putting brands’...
General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is...
In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as...
The International Dairy-Deli-Bakery Association (IDDBA) is seeking cake decorators to compete in its 17th annual Cake Decorating Challenge—a featured event at the annual...
Kenneth A. May has been named president and COO of Winston-Salem, N.C.-based Krispy Kreme Doughnuts Inc. May, 51, brings more than 25 years of operational, retail...
Chiquita Brands International is moving its Cincinnati headquarters to Charlotte, N.C. The move will bring about 400 jobs to the area. The Charlotte Business Journal...
As a 2010 survey conducted by The Perishables Group for Pear Bureau Northwest showed, 84 percent of pear shoppers are unaware of how to tell when a pear is ripe. So, the...