The updated look centers on a rejuvenated version of the brand’s signature owl, which research identified as a key element of Wide Awake’s identity.
Category: Center Store
Center store news for grocery retailers: dry grocery, pantry staples, merchandising and category trends in the aisles.
See more center store coverage in Aisle Watch.
Coffee Trend Survey: Specialty Hits Record, Grocery Share Slips
More American adults now drink specialty coffee than traditional coffee, with 48 percent having specialty coffee in the past day – a new record.
Sun-Maid Enters Charcuterie Category With New Pairings Line
The pouches are rolling out just ahead of the fall and holiday entertaining season.
C.H. Guenther Acquires House-Autry Mills, Expands Flavor Platform
CHG says the acquisition positions it to reach more customers with custom product capabilities as well as drive long-term financial growth.
Schnucks Debuts New Italian Import Line Across Banner
The Culinaria Italian Table line comprises more than 40 directly imported Italian products, bolstering the grocer’s “Taste of Italy” event.
Sweet-Heat Trend Reaches Canned Meat With Spam Hot Honey
Hormel Foods said the new variety is a permanent addition to the lineup of more than 10 varieties.
Lil’ Drug Store Acquisition Provides Entry Into Grocery, Drug
The acquisition of Navajo’s HBW business, including its trial and travel division, moves LDSP into new channels outside convenience.
Slim Jim Sets Guinness World Record With 429-Foot Meat Stick
An official adjudicator certified the record-breaking meat snack at Conagra’s Omaha, Nebraska, campus.
Stauffer’s Positions Simply Animals For Back-To-School Snacking
The snack maker is pairing lunchbox-focused marketing with the continuation of its literacy partnership with Reading Is Fundamental.
Watkins To Acquire Sauer Brands’ Spice, Seasonings Business
Watkins’ acquisition does not include mayonnaise and condiment products under the Sauer’s, Duke’s and Mateo’s names.
New Mahatma Rice Campaign Features Real People At Home
“We’re anchoring our strategy in real human emotion to convert high-level brand awareness into consumer preference and repeat purchasing.”
Sea Tales Names Welch VP Of Business Development, Sales
Lara Welch will lead U.S. sales strategy, retailer relationships and commercial growth for the NY-based canned seafood company.
Barilla Group To Acquire Mac And Cheese Brand Goodles
“We chose the Barilla Group because they can help us innovate and grow internationally while letting us make gooder decisions and maintain our quality,” says Goodles’ CEO.
IHA Outlook: Cleaning, Home Health Products Lead Purchase Intent
Cleaning tools topped all 15 categories measured, with 67 percent of consumers very or somewhat likely to buy in the next 12 months.
Philz Coffee Names Mark Johnson COO Of Retail
Philz’s bagged coffee and K-cups are sold online and at retailers like Whole Foods Market, Safeway, Ralphs, Gelson’s, Sprouts Farmers Market, Lucky Supermarkets and Target.
Dole Creates VP Post to Unite Sales, Marketing
Dole Packaged Foods has named Stan Stuka vice president of commercial, a new role leading a combined sales and marketing organization at the company.
Instacart Report: Protein, Fiber Reshaping America’s Grocery Carts
They have moved from niche to norm, with searches and share gains climbing, according to the study.
Packed Lunch Costs Hit $6.33 A Day As Grocers Lean Into Back-To-School
Deloitte’s index tracks five lunch types, and the classic peanut butter and jelly lunch remains the cheapest at $4.89.
Roskam Foods To Centralize Cereal, Granola Production In MI
The move will result in the closure of the contract manufacturer’s San Dimas, California, production facility.
Busch’s Grows Center Store Offerings As Part Of Refresh In Canton, MI
More household, wellness and nutrition products were also part of the transformation of the location.
