NatureSweet has launched a new marketing initiative called Hearts Behind the Harvest, spotlighting employees by featuring their names and stories on product labels. The program is designed to celebrate frontline team members, deepen connection with customers and showcase the people who contribute to growing, packing and delivering NatureSweet products. The company said the effort highlights […]
Category: Produce News
Posted inProduce News, National, News
Avocados From Mexico Projects 2.5B Pounds For 2025-26 Season
Avocados From Mexico is projecting a record-breaking 2.5 billion pounds of Mexican avocado imports to the U.S. during the 2025-26 season, marking the highest volume Mexico has ever supplied to the U.S. market. The organization said about 280 million pounds of Mexican avocados are projected to be available for the Big Game alone, another record-setting […]
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80 Acres Farms Broadens Retail Footprint Nationwide
80 Acres Farms, a vertical farming supplier of pesticide-free produce grown in controlled-environment farms, is expanding distribution of its microgreens to more grocery retailers across the U.S.. Shoppers can find 80 Acres Farms branded microgreens at retail banners including Albertson’s, Dorothy Lane Markets, The Fresh Market, H-E-B, King Soopers, Mariano’s, Meijer, Metro Market, Pick ’n […]
Posted inProduce News, News, West
California Pear Farmers Seek Relief From Surging Imports
California pear farmers are fighting for survival as a surge of low-priced pear imports from Argentina continues to flood the U.S. market each year just as the domestic harvest begins. Industry leaders are in discussions with staff at the Office of the U.S. Trade Representative (USTR) to find relief from a situation they say has […]
Posted inProduce News, Marketing News, News, West
Cuties Launches New Mandarin Marketing Campaign
Pasadena, California-based Sun Pacific has launched a new marketing campaign for its Cuties brand as the company looks to build on momentum in the mandarin category heading into the season. The campaign, titled “Irresistibly Cute,” highlights Cuties’ attributes – sweetness, convenience and family appeal – with a playful tone. Cuties was the first mandarin brand […]
Posted inExecutive News, National, News, Produce News
Pawlowski To Succeed Barnard As Mission Produce CEO
Mission Produce has shared a planned leadership transition that will see John Pawlowski succeed Steve Barnard as CEO in the spring. Under the succession plan, Barnard – co-founder of Mission Produce and its CEO since 1988 – will assume the role of executive chairman of the board, effective at the close of the company’s annual […]
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GrubMarket Appoints DeNeve As Chief Legal Officer
GrubMarket has named Jorge deNeve as its new chief legal officer, adding a legal and governance executive to its leadership team as the company continues to scale its technology and food supply chain platforms. DeNeve brings more than 20 years of experience in corporate governance, regulatory compliance and securities law. His background includes service as […]
Posted inProduce News, Association News, National, News
Equitable Food Initiative Commemorates 10th Anniversary, Celebrates 2025 Achievements
Equitable Food Initiative – a workforce development and certification organization that partners with growers, farmworkers and retailers – marked a year of progress in 2025 during which it advanced responsible labor practices, strengthened industry collaboration and drove worker engagement throughout the fresh produce supply chain. EFI also celebrated its 10th year as an independent nonprofit with program […]