Schnuck Markets Inc. will hold its annual St. Louis Food & Wine event Feb. 6-7 at Union Station, with the event benefiting Operation Food Search and the Repertory Theater of St. Louis. This year’s festivities will feature hundreds of wines, a selection of craft beers and culinary offerings. Attendees can purchase wine as they taste […]
Category: Beverage News
Swiftly, ExtraMile Launch Digital Alcohol Cashback Across 1.1K Stores
Swiftly is working with ExtraMile Convenience Stores to integrate the tech firm’s Alcohol Cashback program into the ExtraMile, Chevron and Texaco mobile apps and combined rewards program. The launch introduces a digital savings experience on beer, wine and spirits for rewards members across more than 1,100 ExtraMile locations nationwide. The collaboration comes as value-driven incentives […]
The Coca-Cola Co. Reshapes Leadership Ahead Of CEO Transition
The Coca-Cola Co. announced a series of leadership changes to accelerate digital transformation and strengthen regional focus, with all appointments effective March 31. The Atlanta-based beverage company established a new chief digital officer position and reorganized market leadership in Asia, Africa and the Middle East. Sedef Salingan Sahin, currently president of Coca-Cola’s Eurasia and Middle […]
FitVine Wine Launches Functional Non-Alcoholic Line
O’Neill Vintners & Distillers‘ FitVine Wine brand has launched FitVine Free, which the company says is the first functional verjus-based non-alcoholic wine on the market. The Certified B Corp company said FitVine Free was created for consumers who want to enjoy the ritual and flavor of wine without alcohol, added sugar or excess calories. Unlike […]
Thrive Market Launches Non-Alcoholic Category
Ahead of the popular “Dry January” period and in response to growing member demand, online grocer Thrive Market is exiting alcohol and launching a new non-alcoholic beverage category with more than 100 SKUs. Thrive Market cited shifting consumer drinking habits and research that challenges traditional views on alcohol consumption as part of the rationale behind […]
Coca-Cola Names Braun CEO, Quincey To Become Executive Chairman
The Coca-Cola Co. has elected EVP and Chief Operating Officer Henrique Braun as CEO, effective March 31. Braun will succeed James Quincey, who will transition to executive chairman after serving as CEO for nine years. The board also plans to nominate Braun for election as a director at the company’s 2026 annual meeting of shareowners. Quincey, […]
Vitaminwater Debuts Packaging Redesign, New Flavors
Vitaminwater has debuted a revitalized packaging design and introduced two new flavors to help the brand stand out in the increasingly crowded enhanced water category. The updated packaging, which started rolling out in March, features a cleaner, bolder label design with flavor-forward colors, an enlarged and stacked logo with modernized typography, and flavor descriptions channeling […]
Swiftly, EG America Launch Alcohol Cashback In SmartRewards App
Swiftly has partnered with EG America to add a digital alcohol cashback feature to the SmartRewards app across the retailer’s convenience store brands. The new feature provides near-instant, supplier-funded cashback on beer, wine and spirits at stores including Cumberland Farms, Certified Oil, Fastrac, Loaf ‘N Jug, Kwik Shop, Turkey Hill, Quik Stop, Tom Thumb, Minit […]
