Smithfield is putting a fresh, bolder stake in the ground with its new “We Speak Pork” campaign, an effort designed to reintroduce the category to younger consumers while reinforcing the company’s long-standing authority in pork. Marianne Radley, Smithfield’s managing director of marketing, told The Shelby Report that the campaign emerged after the company evaluated how […]
Category: Meat/Seafood/Poultry
Posted inMeat/Seafood/Poultry, National, News, Supply Chain News
Mowi ASA Begins Feed Partnership To Lower Costs
Mowi ASA, a producer of farm-raised Atlantic salmon, has entered into a strategic partnership with Skretting/Nutreco in which Mowi will produce feed based on Skretting’s formulations. The partnership is expected to deliver more than $58 million in annualized net cost savings through improvements in feed formulation, procurement and logistics. “Mowi and Skretting are a great […]
Posted inMeat/Seafood/Poultry, News, Southwest
Seaboard Foods, Oklahoma Pork Council Donate 160K Pork Servings
Seaboard Foods and the Oklahoma Pork Council (OPC) teamed up to donate more than 40,000 pounds of Prairie Fresh ground pork and sausage to the Food Bank of Eastern Oklahoma, providing the equivalent of about 160,000 servings to families facing food insecurity. The donation was made Dec. 10 as part of OPC’s annual Give-A-Ham Challenge. […]
Posted inMeat/Seafood/Poultry, News, Southeast, The Kroger Co.
Smithfield Foods Distributes 1K Holiday Hams In Hampton Roads, VA
Smithfield Foods, in collaboration with The Kroger Co., distributed 1,000 free holiday hams and grocery bags filled with side dishes Dec. 16 as part of its Season of Serving event in southeastern Virginia. The effort was held in partnership with the Virginia Peninsula Foodbank and the Foodbank of Southeastern Virginia and the Eastern Shore. “The […]
Posted inIndependent Store News, Meat/Seafood/Poultry, News, Northeast
Survey: Americans Would Choose Beef Over Turkey, Ham For Christmas Dinner
According to new survey data from The Harris Poll conducted on behalf of Redner’s Markets, more than half of Americans who don’t typically serve beef for Christmas dinner (54 percent) say they would consider it, suggesting the dish could be gaining momentum. Already, two out of five Americans (43 percent) serve beef as a main […]
Posted inSustainability News, Meat/Seafood/Poultry, Midwest, News
Wilson Family Named Niman Ranch’s 2025 Sustainable Farm Of The Year
Niman Ranch named the Wilson family of Iowa’s Seven W Farm as its 2025 Sustainable Farm of the Year, an honor coinciding with World Soil Health Day. The recognition highlights the family’s leadership in restoring soil health, protecting waterways and demonstrating how small, diversified farms can address the state’s water quality challenges. “The Wilson family […]
Posted inMeat/Seafood/Poultry, H-E-B, News, Southwest, Sustainability News
H-E-B Partners With Chefs, Fishwise On Seafood Sustainability
H-E-B has partnered with celebrity chefs Andrew Zimmern and Barton Seaver to promote seafood sustainability and their new book, “The Blue Food Cookbook.” The retailer also is working with sustainable seafood consultancy Fishwise to strengthen its sourcing standards. The cookbook, released in October, was written by Zimmern, an Emmy-winning and four-time James Beard Award-winning TV […]
Posted inIndependent Store News, Festival Foods, Meat/Seafood/Poultry, Midwest, News
Festival Foods, Smithfield Donate Protein To WI Food Banks
Festival Foods has partnered with Smithfield Foods to donate more than 34,000 pounds of protein to Paul’s Pantry in Green Bay, Wisconsin, and St. Joseph Food Program in Menasha, Wisconsin. Donated items include ham, bacon and pork chops, which will provide more than 137,000 servings for those who need it in Wisconsin. “Giving back and […]