U.S. store brand sales reached a record $282.8 billion in 2025, climbing 3.3 percent compared to 1.2 percent growth for national brands, according to year-end Circana Unify+ data released Jan. 20 by the Private Label Manufacturers Association (PLMA). The $9 billion increase marks store brands’ continued momentum in capturing market share across all retail channels. […]
Category: Private Label Brands
Posted inFrozen Food, Natural Grocers, News, Private Label Brands, Southwest
Natural Grocers Adds Five Organic Frozen Fruit Products
Natural Grocers has expanded its house brand frozen section with five organic fruit and smoothie blend products, extending a private label growth strategy that has added more than 900 items since 2016. The new Natural Grocers Brand products include Organic Frozen Sunshine Smoothie Blend, Organic Frozen Super Boost Smoothie Blend, Organic Frozen Tropical Fruit Blend, […]
Posted inPrivate Label Brands, News, Southwest, Walmart
Sam’s Club Completes Reformulation Across Member’s Mark Food Products
Sam’s Club has removed more than 40 unwanted ingredients from its Member’s Mark food and beverage line, completing a reformulation project launched in 2022 and based on member feedback. The wholesale club announced Jan. 12 that all Member’s Mark food and beverage products now shipping to its 600-plus locations meet its “Made Without” commitment standards. […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Expands SalesStar Partnership With New Online Training Tracks
The Private Label Manufacturers Association (PLMA) has expanded its partnership with SalesStar to deliver a new suite of online training programs tailored to private brand manufacturers, brokers and suppliers. The expanded offering includes three cohort-based curricula – Mastering Enterprise Sales, Account Management and Category Leadership – designed to strengthen capabilities across key stages of the […]
Posted inPrivate Label Brands, National, News, Save A Lot
Save A Lot To Remove Artificial Dyes From Private Label Products
As shoppers increasingly turn to store brands for high-quality groceries, Save A Lot is working with its suppliers to remove seven artificial dyes from all private label offerings. Customers can already see these changes across several product categories, including Crystal Falls sparkling beverages and Kurtz salad dressings, with all 113 impacted products slated to be updated […]
Posted inPrivate Label Brands, Natural Grocers, News, Southwest
Natural Grocers Adds Several New Private Label Products
Natural Grocers by Vitamin Cottage is expanding its private-label portfolio with a series of recent product launches aimed at meeting seasonal demand while remaining committed to quality, transparency and value. From limited-edition holiday offerings to everyday pantry staples and wellness products, the specialty grocer is introducing new items across multiple categories. Beef sticks and bites […]
Posted inPrivate Label Brands, Association News, National, News
PLMA Preps For National Store Brands Month In January
Store Brands Month returns Jan. 1 with a nationwide, consumer-focused awareness campaign designed to spotlight the quality, innovation and value of private label products. Created by the Private Label Manufacturers Association (PLMA), the program is an industry-wide initiative that educates consumers about the breadth of store brand products available at supermarkets, club and convenience stores, […]
Posted inPrivate Label Brands, Association News, Midwest, News
PLMA’s 2025 Private Label Trade Show Draws 14K Attendees To Chicago
PLMA‘s 2025 Annual Private Label Trade Show, held Nov. 16-18 in Chicago, drew more than 14,000 attendees, including retailers, exhibitors, visitors and industry professionals from across the private label and retail sectors. The show featured hundreds of thousands of food and nonfood products across 3,000 booths with more than 1,900 exhibitors representing 63 countries. It […]