Private Label Brands | The Shelby Report
Posted inPrivate Label Brands, News, Northeast, Wholesaler/Distributor News

Wakefern Begins Wholesome Pantry Packaging Update

Wakefern Food Corp. is rolling out redesigned packaging for its Wholesome Pantry Organic and Wholesome Pantry Free-From lines, the Keasbey, New Jersey-based cooperative announced July 21. The updated packaging features a modernized logo, color cues that distinguish organic items from free-from items and design elements intended to make key product attributes easier to identify on […]

Posted inIndependent Store News, Featured News, Health & Wellness, News, Northeast, Private Label Brands, Wakefern

Wakefern’s Bowl & Basket To Go Dye-Free By January

Wakefern Food Corp. is updating its Own Brands food and beverage portfolio and plans to eliminate all synthetic dyes and additional ingredients from Bowl & Basket products by January 2027. The initiative will remove the ingredients from Bowl & Basket food and beverage items sold at Wakefern supermarket banners, reflecting changing customer preferences and supporting […]

Posted inPrivate Label Brands, Association News, Featured News, Grocery Research, National, News

Report: Store Brands Hit 23.8% Unit Market Share As National Brands Lag

Store brands continued to strengthen their position in the marketplace during the first half of 2026, outperforming national brands in unit sales, according to the Private Label Manufacturers Association (PLMA). Over the six months ending June 14, store brand unit sales increased 0.2 percent while national brand unit sales declined 0.5 percent – a spread […]

Posted inPrivate Label Brands, Associated Wholesale Grocers, Featured News, Midwest, News

AWG Adds 64 Private Label Items, Targets GLP-1 Trends, Grilling Season

AWG Family of Brands is adding 64 new items to its private brand portfolio in the second quarter of 2026, expanding across Best Choice, Hello World by Best Choice, Crav’n Flavor and Wide Awake Coffee Co. brands. The new items target health-conscious trends, seasonal demand – including grilling – and consumer preference for quality at-home […]

Posted inPrivate Label Brands, Association News, Featured News, National, News

FMI Report: 92% Of U.S. Households Have Store Brands

Store brands have become a fixture in American homes, with 92 percent of U.S. grocery shoppers having private brand products in their homes – up from 89 percent last year – according to new consumer research from FMI – The Food Industry Association. Private brand dollar sales rose 2.8 percent year over year, outpacing national […]

Posted inPackaging News, Beverage News, News, Northeast, Private Label Brands, Wakefern

Wakefern Wins Top Awards For Bowl & Basket Soda Packaging Design

Wakefern Food Corp. received a Silver Award at the 2026 Vertex Awards for the design of its Bowl & Basket Specialty Prebiotic/Probiotic Soda packaging. It was the seventh consecutive year Wakefern won in the global private brand design competition. The awards took place in May at New York’s Times Square. Organized by the Velocity Institute, […]

Posted inIndependent Store News, Executive News, Featured News, News, Northeast, Private Label Brands, Wakefern

Wakefern Food Corp. Names Ruane Director Of Own Brands

Wakefern Food Corp. has promoted Chris Ruane to director of Own Brands. In his new role, Ruane will focus on advancing product innovation, optimizing assortment, strengthening supplier partnerships and delivering quality and value across brands including Bowl & Basket, Wholesome Pantry and Paperbird. He will report to Chief Sales Officer Darren Caudill. “Chris’s deep industry […]