Ibotta has introduced LiveLift, a tool designed to help consumer packaged goods (CPG) brands measure and optimize their promotional campaigns and achieve profitable revenue growth. Multiple brands, including Liquid Death, Kimberly-Clark Corp. and Hain Celestial, took part in campaigns during the tool’s pilot phase. “LiveLift brings the principles of performance marketing such as flexibility and […]
Category: Marketing News
Posted inMarketing News, News, The Kroger Co., West
MasterChef Loyalty Campaign To Launch At QFC Stores
Quality Food Centers (QFC), a banner of The Kroger Co. with 58 supermarkets in the Pacific Northwest, has added a new earn-and-redeem component to its “More Taste. Less Waste.” loyalty campaign. With the addition, QFC customers earn digital points that can be redeemed for MasterChef kitchenware. The campaign marks QFC’s second collaboration with TCC, a global […]
Posted inOnline Grocery Technology, Marketing News, National, News
SPINS Introduces Commercial Platforms To Meet Brands’, Retailers’ Needs
SPINS has introduced two commercial platforms designed to meet the evolving needs of brands, retailers and business leaders as they contend with industry disruption and to position the company for rapid growth. For more than three decades, SPINS has helped fast-growing brands and retailers, along with analytics teams, with data and insights on point-of-sale behavior […]
Posted inOnline Grocery Technology, Marketing News, National, News
Ahold Delhaize USA To Launch Edge Retail Media Ad Platform
Ahold Delhaize USA has shared that its retail media arm, AD Retail Media, will launch Edge, a proprietary advertising technology platform, in January. Powering on-site display, sponsored search and in-store digital screens, Edge is built for the grocery sector. The platform creates opportunities for CPG partners to reach customers with a transparent, intuitive way to […]
Posted inMarketing News, Corporate Store News, News, Northeast
Giant Eagle Introduces New Business Strategy To Drive Growth Plan
Giant Eagle Inc. has introduced its “Because It Matters” business strategy to guide the company’s plan for growth in the coming years. The strategy marks the latest in a series of organizational milestones over the past 12 months, highlighted by the sale of Giant Eagle’s GetGo business and the growth of the retailer’s pharmacy services. […]
Posted inIndependent Store News, Marketing News, News, Northeast, Wakefern
Wakefern Selects Birdzi For Personalized Marketing Campaigns
Wakefern Food Corp. has selected Birdzi’s customer intelligence platform to better understand shopper needs and enhance promotional outreach. “From the beginning, Wakefern was impressed by Birdzi’s best-in-class automation and personalization capabilities and the company’s desire for constant innovation,” said Darren Caudill, chief sales officer, Wakefern. “Working with Birdzi enables our supermarket banners to better respond […]
Posted inMarketing News, Albertsons, News, Nonfood Items, West
Albertsons Cos. Introduces Travel Booking Experience
Albertsons Companies Inc. has introduced for U Travel, a new booking experience powered by Expedia that allows customers to plan air and non-air travel through the grocer’s free for U loyalty program, accessible via mobile app and website. “At Albertsons Cos., we know saving money and stretching budgets is more important than ever, which is […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]