by Cindy Sorensen/founder and CEO, The Grocery Group When I find myself in a conversation with a consumer about his or her preference for organic milk vs. conventionally produced milk, I like to inquire about the reason behind their preference. They usually tell me they prefer organic milk because they think it tastes better, is […]
Category: Packaging News
Posted inSouthwest, Center Store, Grocery News, Marketing News, Packaging News, Specialty
Mrs. Renfro’s Salsa Unveils Updated Brand Identity
Fort Worth-based Mrs. Renfro’s Salsa, the seventh largest salsa brand in the U.S., has unveiled new branding and advertising after two decades of the same look featuring a fresh tagline: “True to Family. True to Flavor.” Renfro Foods is a third-generation family business that manufactures salsas, peppers, relishes and sauces. A fresh, modern logo, redesigned […]
Posted inGrocery News, Center Store, Health & Wellness, Home Page Slider, New Products, Organic Natural, Packaging News, Southwest, Suppliers
Madhava Enters New Category With Organic Extra Virgin Olive Oil
Madhava Ltd., a Boulder, Colorado, company that makes natural sweeteners, has released its first product in the olive oil category, Organic Extra Virgin Olive Oil. The company also has rolled out a new logo and a refreshed packaging redesign designed to reflect its renewed focus on achieving the highest standard of purity for its products, […]
Posted inSoutheast, Center Store, Grocery News, Marketing News, Merchandising News, Packaging News, Snacks Brands, Suppliers
NC’s Hampton Farms Taps Agency To Promote Its Seasonal Peanut Line
Hampton Farms, an in-shell peanut company in Severn, North Carolina, has chosen Rivers Agency, a full-service integrated marketing firm in Chapel Hill, to “elevate its brand and launch new product-driven campaigns” following what Hampton Farms said was a “competitive pitch process.” As Hampton Farms’ agency of record, Rivers will handle branding, campaign strategy and execution, […]
Posted inSuppliers, Beverage News, Health & Wellness, Home Page Slider, New Products, Northeast, Packaging News, Sustainability News
Ever & Ever Canned Water A Challenger For Bottled Water
Ever & Ever, an aluminum canned water brand, is looking to break into the conventional water category that currently is dominated by single-use plastic. Ever & Ever is owned and produced by All Market Inc. (AMI), parent company of coconut water brand Vita Coco and organic energy drink brand Runa. Unlike single-use plastic water bottles, […]
Posted inGrocery News, Deli News, Food Service News, Grocery Industry, Health & Wellness, Home Page Slider, National, Online Grocery Technology, Packaging News, Perishables, Suppliers
Pearson Offers New Fresh Ramen Grab ’N Go Meal Kit Concept
Building on the popularity of ramen, Pearson Foods Corp. has created a new convenience meal concept. The new Fresh Ramen line features grab ‘n go bowls filled with fresh-cut vegetables and fresh ramen noodles with a variety of savory broth seasonings. Only one other element was needed to fully support the new brand: a distinctive, […]
Posted inPackaging News, Center Store, Grocery Industry, Grocery News, Health & Wellness, Snacks Brands, Southwest, Suppliers
Honey Stinger Updating Brand Identity And Packaging
For the first time in 17 years, Honey Stinger is sporting a brand new look. It has begun releasing an updated brand identity, including a new logo, colors and font, new brand statement and tagline, and all-new packaging across its full product lineup. The comprehensive brand refresh comes at a time of significant growth and […]
Posted inDairy News, Frozen Food, Grocery News, Home Page Slider, Northeast, Organic Natural, Packaging News, Suppliers
His Mom’s Recipe Inspired Creation Of Art Cream Organic Ice Cream
Each flavor of Art Cream Organic Ice Cream is wrapped in a painting that embodies that flavor profile created by one of the team members. Owner Luciano Vitali Alves was inspired by the flavors of his mother’s homemade ice cream. As a child, he worked in her ice cream shop, helping to scoop the ice […]