Best Choice, the flagship private brand of Associated Wholesale Grocers (AWG), received four 2025 Salute to Excellence Awards from the Private Label Manufacturers Association (PLMA). The awards, which recognize innovation and quality in private label products, were announced Nov. 16-18 during PLMA’s 2025 Private Label Trade Show in Chicago. The four items are: Best Choice […]
Category: Associated Wholesale Grocers
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and over 3,500 locations throughout 33 states from 9 wholesale divisions.
In addition to its cooperative wholesale operations, the company also operates subsidiary companies which provide certain real estate and supermarket development services, health and beauty care, general merchandise, pharmaceutical products, specialty foods, and natural and organic products.
Posted inWholesaler/Distributor News, Associated Wholesale Grocers, Midwest, News
AWG, Kellogg’s Expand Athletic Opportunities For Middle Schoolers
Tony the Tiger and Kellogg’s Frosted Flakes Mission Tiger initiative have joined with Associated Wholesale Grocers Inc. (AWG) to donate $32,500 through DonorsChoose to help schools like Turner Middle School in Kansas City, Kansas, keep students active and engaged through athletics. Since its launch in 2019, Tony the Tiger and Mission Tiger has expanded access to […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Promotes Private Label Brands Amid Economic Pressures
As shifting economic factors and changes to benefits place increasing strains on family budgets, Associated Wholesale Grocers Inc. (AWG) is reinforcing its commitment to its legacy private brands, Always Save and Best Choice. The brands provide an option for shoppers seeking relief from rising grocery prices, enabling them to find quality and savings at AWG […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Brands Unveils 35 Products To Boost Holiday Sales
Ahead of the holiday season, AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has expanded its portfolio with 35 new products from Always Save, Best Choice and Superior Selections by Best Choice. The launch includes grocery and household items aimed at helping AWG member retailers increase sales and offer value to […]
Posted inGrocery Store Layout, Associated Wholesale Grocers, Midwest, News
AWG, Decorworx Enhance Design Services For Independent Grocers
Associated Wholesale Grocers Inc. and design and production firm Decorworx have begun a partnership to provide enhanced store solutions to AWG member retailers. As a part of the collaboration, AWG has discontinued its Design and Decor Source Group (DSG), which for more than 30 years provided interior design, production and installation services to AWG members. […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News
AWG Rebrands, Expands Best Choice Brand With Superior Selections Line
Associated Wholesale Grocers Inc. (AWG) has rebranded and extended its elevated private brand with the launch of Superior Selections by Best Choice. Introduced in 2000 as Best Choice Superior Selections, the brand began as a multi-serve frozen entrée program with 12 items. Over the years, it has grown into a line of 125 products, including sauces, […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Marketing News, Merchandising News, Midwest, News
AWG Brands Adds 36 New Private Label Products
AWG Brands, the private brands program of Associated Wholesale Grocers Inc. (AWG), has introduced a lineup of new grocery items. The wave of products, developed to align with the latest consumer and category trends, is helping member retailers capture sales and gain a competitive edge. “The AWG Brands items that launched in July are strategically […]
Posted inWholesaler/Distributor News, Associated Wholesale Grocers, Midwest, News
AWG, University Of Illinois Collaborate On Data Research Projects
Associated Wholesale Grocers Inc. (AWG) has collaborated with the Gies College of Business at the University of Illinois Urbana-Champaign on two data research projects for the 2024-25 school year. These initiatives supplement AWG with sophisticated analytics, strategy recommendations and an AI dashboard. At the same time, participating students gain valuable, real-world experience, enhancing their career […]