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The Giant Co. VP To Keynote NFRA Executive Conference

NFRA executive conference

The National Frozen & Refrigerated Foods Association will hold its 29th annual Executive Conference April 19-21, as an all-digital experience. Attendees can look forward to insights and industry information on growth, trends and future outlooks from industry experts, including a retail presentation by Rebecca Lupfer, VP of center store merchandising for The Giant Co.

The NFRA Executive Conference begins at 3 p.m. EST on April 19 and presentations will span the next two days. On Monday, David Portalatin, SVP and food industry analyst for NPD Group, will provide a look at consumer eating behaviors in the U.S. Colin Stewart, EVP of business intelligence for Acosta Sales & Marketing, will discuss how post Covid-19 consumer buying behaviors impact retail and CPG.

On Tuesday, Rusty Wilson, CFA, senior research analyst and partner for Cleveland Research Co. will share an overview of key food retail themes and forecasts, and what to expect in 2021 and beyond. John Dick, founder and CEO of CivicScience, will look at the COVID-borne consumer trends that are here to stay. Seth Dallaire, chief revenue officer for Instacart, will discuss the last mile and retail and CPG solutions. In addition, Lupfer will provide insight into The Giant Co.’s key frozen and dairy department strategies as the keynote for the executive conference.

On Wednesday, Kyle Chamberlin, senior account manager for Datassential, will share food and flavor trends that should have your attention. The executive conference closes with Kevin Coupe, Morning News Beat, offering thoughts on what happens when the pandemic-era market defrosts and then facilitating a roundtable discussion that digs deeper into the unique circumstances the industry will face going forward.

Session content and the ability to interact with speakers will only be available to those registered. The cost is $129 for NFRA members, $250 for non-members and retailers/wholesalers are complimentary. Register on the conference website at NFRAExecutiveConference.org

The NFRA welcomed a new president and CEO in January. See story, here.

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