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KeHE And Sprouts Partner For Campaign To Identify Diverse Brands

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Naperville, Illinois-based KeHE Distributors has partnered with Sprouts Farmers Market and RangeMe for a special entry opportunity for innovative brands that embody diversity and inclusion. 

Committed to supporting its retail partners in their quest for innovation and diversity, KeHE is foraging and reviewing submissions for brands that are mission-based, minority, women, veteran, LGBTQ or disability-owned and will introduce the final picks to Sprout’s Category Management team.

The campaign not only enables Sprouts, a retailer known for incubating startup natural brands, to discover new-to-market products but also creates a unique opportunity for brands to gain immediate access to shelves at one of the largest natural retailers in the nation.

Applications are open through June 21. To learn more about the campaign and the different ways KeHE supports suppliers, visit kehe.com/suppliers.

KeHE Distributors LLC is the largest pure-play distributor of natural and organic, specialty and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers and other specialty products retailers throughout North America. With more than 6,000 employee-owners, KeHE is a Certified B Corp. 

KeHE recently announced the winners of its Trend Finder event and “Golden Ticket” recipients. See story, here.

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