The Kroger Co. has opened of a new customer fulfillment center in Dallas, Texas. Powered by the Ocado Group, the center will use advanced robotics technology and creative solutions to provide delivery services in the Dallas-Fort Worth area.
“Kroger’s fast-growing seamless ecosystem takes the promise of zero compromise to the next level, with Kroger Delivery bringing the freshest food and quality ingredients to your own doorstep –when you want it, how you want it,” said Bill Bennett, VP and head of e-commerce. “Customers can use Kroger.com or the Kroger app to check the weekly circular, select personalized digital coupons, search products by dietary preference and ultimately place their delivery order, saving time and money.”
The company collaborated with the city of Dallas, the Governor’s Office of Economic Development and Tourism, local and regional workforce solutions offices and school districts for talent acquisition and development.
“Kroger’s choice to establish a new Customer Fulfillment Center in Dallas is a testament to the state’s exceptional business-climate and highly skilled workforce,” said Gov. Greg Abbott.
“This new center is great news for the people of North Texas, offering the local community greater access to fresh, nutritious foods, and bringing good-paying jobs and economic opportunities to hard-working Texans in the area. I look forward to working alongside the company as we continue to keep Texas the best place to live, work and raise a family.”
Local shoppers also have access to the recently launched Boost by Kroger annual membership program. For $59 or $99 per year, Boost provides customers with benefits such as unlimited free delivery on orders of $35 or more and two Fuel Points for every $1 spent on groceries and general merchandise purchases through delivery, curbside pickup and in-store pickup. Kroger estimates the membership can save customers more than $1,000 per year on fuel and grocery delivery.
The 350,000-square-foot customer fulfillment center has brought more than 500 new jobs to Dallas and the surrounding communities. The facility will also work in collaboration with facilities located in Austin, San Antonio and Oklahoma City. Each spoke facility will expand the company’s services to more customers.
Kroger operates customer fulfillment centers in Monroe, Ohio; Groveland, Florida; Forest Park, Georgia; Pleasant Prairie, Wisconsin; Dallas, Texas; and Romulus, Michigan; with additional customer fulfillment centers slated for California; Frederick, Maryland; Phoenix, Arizona; Cleveland, Ohio; Charlotte, North Carolina; Aurora, Colorado; as well as South Florida and the Northeast.
For more information, visit thekrogerco.com.