Gloucester, Massachusetts-based Gorton’s Seafood is adding a new option to its shrimp portfolio with the introduction of Southern Style Shrimp.
Gorton’s Southern Style Shrimp is made with a combination of buttermilk, pepper and southern-inspired herbs and spices. The product launches at select retailers this fall, expanding to national distribution in 2023. It will be available in a 9.2-ounce box for a retail price of $6.99.
Gorton’s Southern Style Shrimp was conceived as a result of the rise of the “Chicken Sandwich Wars.” In 2019, fast food chains began launching or refreshing their own versions of southern-inspired fried chicken sandwiches. The trend continues to expand across a variety of restaurant and grocery categories.
“As a brand that’s committed to spreading the goodness of the sea, we wanted to bring that comforting, southern-inspired flavor to the seafood space,” said Chris Hussey, VP of marketing.
“With consumers’ desire to incorporate more seafood into their diet and find dependable mealtime solutions, our Southern Style Shrimp is the ideal product to meet their needs and spice up their freezer staples.”
The Southern Style Shrimp joins Gorton’s shrimp portfolio alongside the Butterfly Shrimp, Beer Batter Shrimp and Popcorn Shrimp. Since 2020, shrimp has been the brand’s fastest growing business from a percentage standpoint, with gains in not only distribution, but also turn velocity.
Since 1849, Gorton’s is one of America’s oldest continuously operating companies. Gorton’s full line of frozen seafood products spans from breaded and battered fish sticks and shrimp, to grilled fish, and innovative product lines such as Simply Bake. Gorton’s products are available in independent and chain grocery stores nationwide.
For more information, visit gortons.com.
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