Melville, New York-based BRdata has acquired Bellingham, Washington-based Accelitec, a software company that specializes in offering a complete loyalty suite to retailers.
According to the company in a statement, more independent grocers will be able to implement the same type of rewards program that large chains offer to consumers. This includes access to wallet credits, centralized complex promotions, digital coupons and AI personalization.
Accelitec’s loyalty suite, in combination with BRdata’s end-to-end software suite, will enable more independent grocers to benefit from digital communications and promotions. The system will help independents succeed at improving sales, targeting customer loyalty and increasing brand visibility. This platform is available to more than half of BRdata’s customers (dependent on the retailer’s point of sale), however, BRdata back-office is not required to implement this platform.
“We are excited to bring Accelitec’s well-established and feature rich loyalty solution over to the BRdata application suite,” said John Abbene, president of BRdata.
“This allows us to move closer to our vision to be the leading provider of data analytics and software solutions for the independent grocery industry. Our goal is to bring an affordable solution to independent retailers, covering everything from price management and inventory to cloud analytics, AI, trends and loyalty.
“We’re thrilled to welcome the Accelitec team to BRdata, as we can now offer the white-glove treatment for independents looking to get started and to grow customer engagement with our newly expanded loyalty suite.”
BRdata and Accelitec have the shared vision of empowering independent grocers with quality technology to stay ahead and compete with large chains.
“We’re happy to find a good partner in BRdata and are confident they will continue to grow a healthy and sustainable business,” said Don Zwade, COO of Accelitec.
BRdata has been a provider of end-to-end enterprise software solutions to independents for more than 40 years. Applications include centralized item management, inventory, AI pricing, forecasting, and personalization, automated intelligent ordering, price optimization, DSD/DEX receiving, ad planning/deal tracking, merchandising, fresh item management and warehouse management system.
BRdata Cloud services include dashboards, basket analysis, financials, item movement, vendor portal, customer loyalty, loss prevention, production planning, cashier balancing, labor budgeting and forecasting and meat grind-log tracking.
BRdata Connect is a white-label consumer app to reach customers, before, during and after they shop. NGA Independent Insights powered by BRdata is an integrated tool to easily identify items and categories trending among independents nationwide compared to actual sales.