In the first year of Cincinnati-based The Kroger Co.’s paid membership program, Boost by Kroger Plus, members saved more than $115 million.
In its inaugural year, Boost membership enrollments have exceeded the company’s expectations. The savings members experienced drove increased customer engagement across stores, e-commerce channels and fuel centers.
The retailer is celebrating with a special anniversary offer. New members who enroll in an annual membership through Aug. 8 will receive 1,000 bonus fuel points.
“Boost by Kroger Plus is making grocery delivery accessible to more customers through the industry’s most affordable membership program,” Stuart Aitken, SVP and chief merchant and marketing officer, said in a statement.
“Combined with our industry-leading fuel points program, customers are saving big on groceries and fuel unlike ever before. We are so grateful to our members who joined us in our inaugural year, and we look forward to offering more savings and welcoming new members.”
Boost by Kroger Plus expands on savings available to customers through Kroger’s free loyalty program. Members can save up to $1,000 per year on fuel, groceries and delivery fees, any way they shop.
Offering convenient options for every budget, enrollees can select from memberships providing free next-day delivery ($59 per year or $7.99 per month) or free delivery in as little as two hours ($99 per year or $12.99 per month) on orders of $35 or more.
More fuel points
Boost members earn two times fuel points for every $1 spent every day and earn extra fuel points during promotions. For each 100 points, customers save 10 cents per gallon of fuel, up to $1 per gallon.
Boost member exclusives
Boost members receive a welcome package full of exclusive savings on Kroger’s Our Brands, including Murray’s Cheese, Vitacost, Home Chef, Simple Truth and Private Selection.