Boston-based Verde Farms has partnered with Matthews, North Carolina-based Harris Teeter, making its sustainably-raised beef available in more than 250 locations in the Southeast.
“We are thrilled to join forces with Harris Teeter to make our organic, 100 percent grass-fed beef accessible to even more health conscious people and families,” said Dana Ehrlich, CEO and co-founder of Verde Farms.
“We believe that great-tasting beef should also be produced in a way that supports the health of our animals, the environment and our communities. Harris Teeter shares our values, and together, we look forward to providing a premium beef option that shoppers can feel good about.”
Since 2005, Verde has provided organic, 100 percent grass-fed beef from pasture-raised cattle who roam free year-round, with no antibiotics and no added hormones.
The availability of Verde Farms beef in Harris Teeter stores is a significant milestone for both companies. The product roll-out began in July with Verde’s ground beef available at $9.99 per pound.
For almost two decades, Verde Farms has been on a mission to bring consumers “Beef from a Better Place.” In 2023, Verde announced its official commitment to regenerative agriculture with the “Land to Market” verification, making it one of the first organic beef companies practicing these approaches.
Read more meat news from The Shelby Report.