In Dallas, Texas-based Southern Recipe’s Annual Truck Driver Appreciation Week campaign, the brand will support St. Christopher Truckers Relief Fund with a $7,500 donation, plus an additional $5,000 donation from Rudolph Foods going to the wellness programs.
Throughout Truck Driver Appreciation Week, which is Sept. 10–16, drivers will be encouraged to sign up for free health screenings and services on the St. Christopher Truckers Relief Fund website.
This year, Southern Recipe Pork Rinds will honor truckers by encouraging sign ups to the free health programs, such as Rigs Without Cigs and the Diabetes Prevention Program.
Southern Recipe’s Truck Driver Appreciation Week celebration also invites consumers to share the “Tune Up Challenge” through social media to build awareness of the wellness programs offered by the St. Christopher Truckers Relief Fund. Every share accounts for an entry for free products from Southern Recipe, and every trucker who signs up for a program on the SCF website is entered to win a free case of pork rinds as well.
“Everything we do, and everything we buy, is touched by a truck driver. Every year, we strive to support drivers as best we can,” said Mark Singleton, VP of sales and marketing at Southern Recipe and Rudolph Foods.
“These men and women help fuel our families with food and comfort. We’ve been celebrating these important road heroes for more than a decade now, with our incredible charity partner, the St. Christopher Truckers Relief Fund.”
Through the charity’s Rigs Without Cigs program, SCF helps drivers reduce their tobacco intake, and through programs that help with common health issues truckers face, such as the Diabetes Prevention Program and Driven To Be Healthy, it helps drivers stay with their wellness goals.
“We want to support our road warriors in their health journey and let them know that they’re not alone,” said Shannon Currier, director of philanthropy at St. Christopher Truckers Relief Fund. “Partnering with brands like Southern Recipe helps us educate consumers and helps us share our wellness initiatives.”