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Sterman Masser To Showcase Side Delights At SEPC Show

Sterman Masser's Side Delights packaging

Sacramento, Pennsylvania-based Sterman Masser Potato Farms will showcase its redesigned Side Delights Petite Potatoes line Sept. 14-16 at the SEPC’s Southern Innovations trade show in Charlotte, North Carolina.

The annual conference will highlight the latest innovations in the fresh produce industry, including product developments, packaging technology and brand approaches.

Side Delights Petite potatoes are No.1 grade potatoes available in medley, red, yellow, fingerling, duo and purple potatoes. They are non-GMO, pre-washed and sized for fast cooking. 

The new packaging design features contrasting colors between the bag and the potato to brighten the display. 

Sterman Masser’s Side Delights Petite potatoes are available in 1.5-pound and 3-pound stand-up gusset bags, various mesh pillow pack sizes and 1-pound netted pouch with wine bottle tag. All packages display the potato type and the pack size. 

“As consumer demand for potatoes continues to grow and their confidence in cooking potatoes grows, we are proud to showcase our innovations again at the Southern Innovations show,” said Dave Masser, president. 

Lela Reichart, EVP of marketing, added, “We are particularly excited about the new product packaging of our petite potatoes and invite attendees to visit us at booth No. 503.” 

Side Delights potatoes are available in an assortment of types and sizes, including convenience-oriented items, such as its steamables, bakeables and grillables, and fresh-cut items including its “A Cut Above” potatoes.

About Sterman Masser Inc.

Founded in 1970, Sterman Masser Inc. is a grower, packer and shipper of potatoes in Schuylkill County, Pennsylvania. The company has more than 400 employees in agricultural, packaging, logistics, sales and customer service positions. 

The farming operations expanded to 6,000 acres of potatoes and cash grains. The potato packaging and warehouse operations pack and distribute more than 350 million pounds of potatoes annually.  

Sterman Masser Inc. is part of the Masser Family of Companies that includes Masser Logistic Services, Keystone Potato Products and Lykens Valley Grain.  

Sterman Masser is also a founding member of Fresh Solutions Network. FSN is the exclusive supplier of Side Delights potatoes and onions. 

FSN is a group of family-owned potato and onion growers and shippers that help fresh potato and onion buyers grow their categories, maximize category investment and increase sales. 

Read more produce news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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