Newport Beach, California-based Fresh Solutions Network will present its redesigned packaging for Side Delights organic potatoes and onions July 13 at the Organic Produce Summit trade show in Monterey, California.
Fresh Solutions Network partners Basin Gold Cooperative of Pasco, Washington, and Sterman Masser Farms of Sacramento, Pennsylvania, will represent the network at the show.
The summit celebrates the organic produce industry, sharing information about the success and insights of the rapid-growth, multi-billion-dollar food sector.
Kathleen Triou, president and CEO of Fresh Solutions Network, said the show’s new product showcase is “a convenient way for show attendees to observe and compare the features of this new packaging against other potato packaging. We look forward to receiving the show attendee’s feedback.”
She went on to note that the packaging includes the top three most popular potato varieties – red, yellow and russet, available as a 3-pound offering in combo mesh, straight poly and BioFlex sustainable bags.
According to the company, the organic potato segment commands a premium in the marketplace and continues to grow, with 5 percent of the potato category dollar share, up 1.6 percent versus last year.
Organic volume sales represent a 3 percent share of the category. Quality is reportedly the top focus for consumers, with 67 percent always considering quality when purchasing, in addition to other qualities that qualify produce as premium.
Post–COVID-19 pandemic, 72 percent of consumers are willing to pay more for organic, 78 percent are willing to pay more for locally-grown produce and 60 percent are willing to pay more for recyclable packaging. According to the company, Side Delights Organic potatoes in the BioFlex package hits on all these “premium” queues.
Side Delights offers a variety of choices, including Petite Organic Potatoes, Organic Potatoes and Farmer’s Table Organic Onions. The onions are sold under the Farmer’s Table organic brand, including colossal, jumbo and medium sizes of red, yellow and white.
“We have exhibited at OPS since it began in 2016, and we are proud to participate in this show featuring our organic potatoes and onions,” Triou said.
“Organic-focused consumers desire purity in the food they eat. To meet that need, we provide transparency of these quality potatoes from where and how they were grown, stored and handled. Side Delights Organic potatoes are 100 percent non-GMO, USDA and state-certified organic.”
Official: Fresh Organic Produce Industry Has ‘Optimistic Future’
