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Misionero Celebrates 50 Years In The Organic Industry

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Gonzales, California-based Misionero is celebrating its 50th anniversary in 2023.

Misionero, founded in 1973 by Floyd Griffin, is a leader in the organic specialty salad category. Misionero grows, harvests, produces and packages salads and leafy greens grown year-round. Additionally, the company produces items sold under the Earth Greens Organic and Garden Life labels. Harbinger Group acquired Misionero in 2016 and continues to uphold Griffin’s vision and values.

“At Misionero, our commitment continues to go beyond producing outstanding organic products,” said Nicole Minnich Zapata, marketing director.

“We embrace new technologies and adopt comprehensive, long-term ethical practices in growing, processing and harvesting. Recognizing our crucial role in shaping the American diet, we strive to provide the finest organic products available. Our diverse product range encompasses a variety of high-quality salad and lettuce offerings, each meticulously crafted to deliver a superior food experience.”

In addition to organic produce, Misionero uses techniques such as hydroponics and collaborates with partners in Mexico to offer Controlled Environment Agriculture offerings. Dedication to innovation is also reflected in its premium kits, which combine fresh ingredients with innovative pairings and recipes.

“As we celebrate our 50th year, we recognize the numerous opportunities ahead,” said Joe Merenda, CEO.

“Increased consumer awareness and demand for organic products present a favorable market environment. We capitalize on these opportunities by partnering with retailers, exploring collaborations with like-minded organizations and continuously striving to understand and meet the evolving needs of our consumers. Through market research and innovative product development initiatives, we provide diverse options that resonate with our target audience, enhancing the customer experience and solidifying our position as a leader in the organic industry.”

With EFI (Equitable Food Initiative) certification for the past five years, Misionero highlights its dedication to fair labor practices, worker well-being and responsible sourcing. Collaborating closely with EFI, Misionero pursues initiatives to reduce waste, optimize processes and enhance the skills and well-being of its workforce. Misionero’s commitment to sustainability, social responsibility and ethical business practices drives it to exceed industry standards.

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