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REBBL Unveils Occasion-Based Packaging Design


Emeryville, California-based REBBL has debuted occasion-based packaging design across its beverage portfolio, spanning six daily moments with more than 16 varieties.

Available nationwide, the occasions include: Protein, Awake, Balance, Focus, Revive and Wellness. The products will include a corresponding occasion, such as a Protein Dark Chocolate or an Awake Maca Cold Brew.

By connecting each drink with an occasion, the company said the packaging helps customers discern the best beverage that aligns with their preferences at any time of day.

“We’ve formulated a REBBL drink for every occasion. So no matter what you’re up to, you’ll have delicious functional fuel to complement the journey,” said CEO Andy Fathollahi. 

“We remain steadfast in prioritizing our customers, and we’ve made it easier than ever to select the perfect beverage to enhance their daily experiences through real-food alchemy and transparent, intuitive labels.”

REBBL’s redesigned packaging can be found on the brand’s 100 percent rPET bottles in 12-ounce varieties in natural food and grocery stores.

“We spent countless hours gathering feedback from our loyal and valued customers to better understand what they loved most about the brand, and we’re proud to unveil a new design that better informs their consumption occasion while staying true to our original brand mission,” Fathollahi said.

Through its partnership with Not For Sale, a percentage of sales will be donated to support efforts to provide shelter, education, healthcare, legal services and other relief to survivors of human trafficking and exploitation. 

To date, REBBL has donated more than $2 million to support Not For Sale’s efforts to end human trafficking.

Read more packaging news from The Shelby Report.

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Sommer Stockton

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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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