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Meat/Seafood/Poultry Midwest

Pure Prairie Poultry Launches New Retail Brand

Pure Prairie Poultry

Pure Prairie Poultry has purchased a chicken processing facility in Charles City, Iowa, that showcases its air-chilled technology.

Offered at more than 50 locations across Coborn’s, Cashwise and Marketplace stores in Minnesota, North Dakota and Wisconsin, the company has big plans to grow throughout the Midwest and beyond.

“Our premium quality offerings start with a smaller chicken, which means more tender products,” stated Brad Vokac, VP of sales and marketing for Pure Prairie Poultry.

“The air-chilling process provides a better touch, cooking and taste experience for customers and consumers. And well-trimmed products, with no added salt or solutions, gives buyers what they pay for – all natural, pure chicken.”

According to Vokac, the company’s offerings also save time for retailers, because consistent piece sizes are featured in fixed-weight packages. With labor continuing to challenge nearly every industry, the company has removed extra hours tied to weighing and labeling individual packages.

“Fixed weight packages not only save time, money and labor, they allow retailers the flexibility to merchandise packages any way they’d like, similar to what they’re accustomed to doing for other grocery items. Not having price labels also allows consumers to see the product inside the package, which is an important element of our overall ‘pure’ value proposition,” Vokac said.

In addition to fixed weight packages, air-chilled and well-trimmed products, the 10, all-new fresh chicken line-up offers attributes such as no antibiotics ever, vegetarian diet (no animal by-products) and a more environmentally sustainable No. 1 PET plastic recyclable tray.

The company will support consumer sales through an on-package QR code which takes consumers to Pure Prairie Poultry’s website. It also will focus on consumers through its social media channels and communities.

“In addition to our products, we want consumers and customers to get to know us from the inside out. Along with our pure, quality offerings, consumers will appreciate that our farmer partners have ownership in Pure Prairie Poultry. This is something unique to the industry, and it reinforces our commitment to our relationships,” Vokac said.

About Pure Prairie Poultry

Founded in 2021, Pure Prairie Poultry Inc. produces and distributes premium quality chicken products to retail, deli and foodservice segments. All natural, air-chilled and well-trimmed, offerings come from chickens raised under strict animal welfare standards. 

Owned and operated by Midwestern poultry leaders and farmer partners, it is through community support, farmer involvement and ownership that Pure Prairie Poultry helps to build the health and well-being of its rural communities. The company’s tray-packaging facility is in Charles City, Iowa.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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