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Midwest Packaging News

New Hy-Vee Cereal Features Hoops Star Caitlin Clark

Hy-Vee limited edition cereal

Iowa Hawkeyes women’s basketball fans can enjoy a new limited edition breakfast cereal in partnership with Hy-Vee Inc. and Caitlin Clark, the National Player of the Year and ESPN’s Midseason Player of the Year.

Caitlin’s Crunch Time cereal is available in select Hy-Vee stores throughout Iowa while supplies last. 

All of the proceeds will benefit the Caitlin Clark Foundation, whose mission is to improve the lives of youth and communities through education, nutrition and sport.

“Caitlin’s impact on and off the court is truly remarkable, making her a positive role model not only for youth but also the community,” said Matt Nickell, VP of sports marketing for Hy-Vee. 

“This is why Hy-Vee is excited to partner with her and the Caitlin Clark Foundation to launch this new cereal.” 

Clark said it was exciting to get her own cereal.

“And [it’s] even better when it makes an impact on the community. Hy-Vee has been such a great partner and I am really thankful for their support for the Caitlin Clark Foundation.” 

About Hy-Vee

Hy-Vee Inc. is an employee-owned corporation operating more than 550 business units across eight Midwestern states with sales of more than $13 billion annually.

Read more packaging news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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