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Flashfood Celebrates Milestone Of 100M Pounds Diverted

Flashfood is celebrating diverting 100 million pounds of food from landfills.

Flashfood has reached a major milestone on the path to eliminating retail food waste: 100 million pounds of food diverted from landfills to dinner tables across North America. This is the equivalent to more than 83 million meals and more than $250 million saved on groceries.

“Flashfood was founded with the singular mission to reduce food waste in grocery stores,” the company shared in a press release.

“With around 30 percent of all food that moves through a grocery store going to waste, this is obviously an urgent issue with an enormous environmental impact. But the other side of the coin is that at the same time, people are being forced to compromise on the food they eat. They purchase food with a lower nutritional value, or they simply go with less. This is unacceptable and fundamentally immoral. Both of these problems should not exist at the same time.”

Flashfood is now a Certified B Corporation, joining a global community of businesses that meet high standards of social and environmental impact. The company also launched its first store in February 2017, and announced the 50 million pound milestone in the fall 2022, doubling that impact less than 18 months later.

This 100 million milestone is a moment of celebration for Flashfood after 12 months preparing the internal infrastructure, security and technology architecture for rapid growth. The company kicked off 2024 with a flurry, announcing the appointments of CEO Nicholas Bertram, Chief Customer Officer Jordan Schenck and Head of Data & Analytics Rosie Poultney, as well introducing a new visual identity including new branding, logo and colorway.

In March, Flashfood announced a partnership with The Save Mart Companies, a California-based grocer operating 194 stores under the banners of Save Mart, Lucky and FoodMaxx in California and Western Nevada. The launch marked Flashfood’s first large-scale arrival to the Bay Area and an important partnership for food waste.

About Flashfood

Flashfood’s app marketplace connects shoppers with fresh produce, meat and other groceries at up to 50 percent off. By partnering with retailers across North America, Flashfood offers shoppers nutritious grocery staples at affordable prices, and reduces the amount of food going to landfills. Flashfood is a remote-first company partnered with more than 2,000 stores across 20 store banners, 20 states in the U.S. and 10 provinces in Canada.

Read more produce news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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