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ECRS, Birdzi Partner On API Integration With Harps Food Stores

the combined logos of Birdzi and ECRS

Birdzi has begun an API integration with ECRS, alongside their joint customer Springdale, Arkansas-based Harps Food Stores.

Grocers that utilize Birdzi’s and ECRS’ integration, such as Harps Food Stores, can enable their customers to redeem digital coupons, loyalty rewards and Birdzi’s VISPER offers in real time as they shop.

Since its founding, Birdzi has worked with its retail partners to reimagine how grocers approach customer engagement. Birdzi’s VISPER 2.0 solution, launched in 2022, has turned the company’s Customer Intelligence Platform into a personalization and engagement ecosystem. With this integration, shopper and basket information from ECRS’s point-of-sale software, CATAPULT Retail POS, is relayed into Birdzi’s Customer Intelligence Platform, allowing for immediate and seamless execution of a shopper’s personalized discounts and promotional offers at the POS.

“The collaborative integration between Birdzi and ECRS allows Harps to provide our loyal shoppers with effortless access to immediate savings that matter to them,” said David Ganoung, SVP and CMO at Harps Food Stores. “We strive to provide Harps customers with personalized and curated experiences.”

This integration has already been deployed at more than 80 Harps locations across Arkansas, Oklahoma, Missouri, Kansas, Louisiana and Mississippi. Prior to the partnership’s deployment, Harps had implemented Birdzi’s Customer Intelligence Platform, including the deployment of a mobile rewards app, personalized ad flyers and digital coupons to digitally engage and maintain loyalty with its customers. To simplify access to Birdzi’s personalized digital coupons and loyalty offers and build on the partnership’s success, Harps sought to offer its customers a frictionless checkout experience.

[RELATED: ECRS, CoupDog Complete Initial Integration Phase To CATAPULT Platform]


“Grocers are always looking for the latest developments to take their customer engagement to the next level,” said Brad Tracy, VP of direct sales, ECRS. “This strategic implementation with Birdzi allows grocery retailers to inspire heightened loyalty from their customers by offering a more elevated shopping experience with automatic redemption of rewards and discounts.”

To offer this experience, Birdzi and ECRS have streamlined the purchasing process to ensure immediate access to important savings. Harps customers can redeem their personalized digital coupons and loyalty offers at checkout and see their purchases and club balances reflected in their digital wallets in real time.

“Birdzi is committed to helping our long-time grocery customers like Harps find new and innovative ways to engage with their loyal shoppers, and collaborating with cutting-edge technology partners like ECRS allows us to make our customers’ jobs easier,” said Shekar Raman, CEO and co-founder, Birdzi.

“As our exceptional partner ecosystem continues to grow, the Birdzi platform will continue to evolve with the flexibility to deliver scalable, efficient and tailored solutions to help our valued partners achieve their business goals.”

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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