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Weis Markets Promotes Bauman To Director Of Marketing

Bauman Weis
Amanda Bauman

Sunbury, Pennsylvania-based Weis Markets has promoted Amanda Bauman to director of marketing.

Her responsibilities include the oversight of the company’s loyalty marketing, data analytics, social media and digital marketing programs.

Bauman succeeds Maria Rizzo, who was recently promoted to VP of marketing and advertising.

To read the full story of Rizzo’s promotion from The Shelby Report, click here.

Bauman has worked in various advertising and marketing positions at Weis Markets since 2003. Prior to her promotion, she served as manager of digital marketing, overseeing the development and launch of online shopping, the upgrade of the Weis app and the enhancement of the company’s growing e-coupon program.

Founded in 1912, Weis Markets is a mid-Atlantic food retailer operating 197 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia.

For more information, visit WeisMarkets.com.

Weis Markets recently adopted Toshiba’s cloud-enabled solution on its e-commerce platform and 197 of its stores. The service will provide Weis with more than 2,500 retail checkout touchpoints, including point-of-sale, self-checkout/dual use lanes and mobile throughout its footprint.

“This adoption is an important step for Weis Markets and the grocery industry’s reinvention toward a unified shopping experience powering a retailer’s e-commerce site and their physical stores,” said Bill Campbell, SVP of head of global sales at Toshiba.

To read the full story from The Shelby Report, click here.

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