Safeway and Albertsons have introduced Vine & Cellar, a collection of curated wines available online with home delivery in one to three business days.
Offered only in California, Vine & Cellar features an expanded assortment of wine varietals and global wine regions selected by Curtis Mann, master of wine and group VP of alcohol for Albertsons Cos., and his expert buying team.
As one of just 60 Masters of Wine in the country, Mann has extensive knowledge and understanding of the art, science and business of wine.
Vine & Cellar offers wine ranging in price from $10 to more than $1,000 a bottle, with plans to further expand the assortment. Shoppers in California can access Vine & Cellar through the Safeway, Albertsons, Vons and Pavilions websites and mobile apps under the “featured” category.
Mann said the launch will give “our customers and fellow wine enthusiasts the ability to discover and shop regional and specialty wines from smaller vineyards that are not usually available at national supermarket retailers”
“Our team has tasted thousands of wines from Sancerre to Burgundy to Napa Valley so our customers can enjoy the tannin, body and fruit of old world and new world vintages,” he said.
“I am deeply passionate about wine and introducing new blends and regions to our customers. For both the wine enthusiast and wine explorer, Vine & Cellar is a destination for customers building their home wine collection and those who want to expand their palates and knowledge about wine.”
The Vine & Cellar collection expands Albertsons Cos.’ growing wine portfolio, which includes the company’s private label Vinaforé, Signature Reserve, O Organics and Kaylana wines.
