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Albertsons Cos.’ Organic Brand Introduces New Packaging

Albertsons organics

Albertsons Companies has shared that its O Organics brand is celebrating growth with new packaging.

To kick off the redesign, the private label brand is designating April as Organic Breakfast Month and encouraging customers to share their favorite breakfast routine on social media using #WakeUpOrganic.

O Organics

“Many of our customers have embraced an organic lifestyle and consider it to be a meaningful part of their personal values,” said Brandon Brown, SVP of Own Brands at Albertsons Cos.

“As the brand has grown with the ever-evolving needs of our customers, we felt its visual identity should, too. We modernized the O Organics design while preserving our bright, multicolored logo and the easily identifiable ‘O.’ O Organics will continue to maintain its fun, yet familiar, aesthetic accentuated by vibrant, clean and modern elements reflecting the fresh, bold impact O Organics has made on the organic industry.”

O Organics was created in 2005 to meet the growing demand for organic products. The brand launched with 150 USDA Certified Organic products, spanning bakery, beverages, canned and frozen food, cereal, dairy and snack items. To be labeled USDA Certified Organic, the products must meet federal government standards for organic farming, processing and handling.

Albertsons organic

In 2018, O Organics became a $1 billion brand with more than 1,000 products. Today, O Organics is the leading organic brand sold at Albertsons Cos. banners with more than 1,500 products in its assortment. All products or ingredients were produced through approved practices that help conserve biodiversity, promote ecological balance and protect natural resources.

These standards ensure that at least 95 percent of the ingredients in all O Organics product are produced without the use of most synthetic pesticides and fertilizers, antibiotics, added growth hormones or GMO’s.

“We believe every customer should have access to affordable, organic options that support healthy lifestyles and diverse shopping preferences,” said Jennifer Saenz, EVP and CMO.

“Over the years, we have made organic foods more accessible by expanding O Organics to every aisle across our stores, making it possible for health and budget-conscious families to incorporate organic food into every meal.”

To learn more about the product selection available under the O Organics brand, visit albertsons.com/oorganics.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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