With the beginning of the holiday season around the corner, Sprite says it is bringing back, by popular demand, Sprite Cranberry and Sprite Cranberry Zero.
Sprite Cranberry and Sprite Cranberry Zero launched last year for a limited time—offering a blend of traditional Sprite and a splash of sweet and tart cranberry notes.
“We listened to our fans and their desire to add cranberry flavor to Sprite. That lead to the 2013 launch of Sprite Cranberry, our first flavor innovation since 2005,” said Kimberly Paige, associate VP of Sprite Brands at Coca-Cola North America. “Once again, we’re rolling out the popular, crisp, clear, berry flavored taste in time for those special holiday celebrations.”
Available now, the limited-edition flavor will appear on store shelves through the end of the year. Sprite Cranberry and Sprite Cranberry Zero is available in Fridge Packs (12-oz. cans), 2-liter bottles and 20-oz. bottles (Sprite Cranberry only). The flavor is sold in supermarkets, mass merchandisers, convenience and drug stores nationwide.
Coca-Cola Recycle & Win promotes local recycling efforts
In other Coca-Cola news… In an effort to boost local recycling rates, Charleston County, S.C., in partnership with Coca-Cola and Harris Teeter, is introducing the Coca-Cola Recycle & Win program—a nationally recognized sustainability initiative that offers tips on recycling and rewards selected residents for proper recycling with a $50 Harris Teeter gift card.
“Recycling not only helps the environment, but it is good for our communities’ bottom line,” said Charleston County Council Chairman Teddie Pryor. “Our research shows that the Coca-Cola Recycle & Win program can help take our recycling efforts to the next level.”
Added Charleston County Council member Anna Johnson, who chairs the council’s Recycling/Solid Waste Committee. “The Coca-Cola Recycle & Win program has helped other communities increase recycling rates by as much as 15 percent. And we know that any increase in recycling rates saves tax dollars in the long run by extending the life of landfills.”
To promote recycling in Charleston County, The Coca-Cola Co. and Coca-Cola Bottling Co. Consolidated have invested more than $150,000 in the Coca-Cola Recycle & Win program, which includes information mailed this week mailed to all single family households along existing curbside collection routes.
This mailer contains an official “Give It Back” sticker which residents must place on their recycling cart to be eligible for a chance to win a $50 Harris Teeter gift card. The mailer also contains a list of accepted items for recycling. Additional mailers and stickers will be available for pick up at Harris Teeter stores throughout Charleston County.
“Coca-Cola is proud to bring the Coca-Cola Recycle & Win program to Charleston County,” said Lauren Steele, SVP of corporate affairs for Coca-Cola Bottling Co. Consolidated. “The Coca-Cola Co. believes it is essential to educate everyone on the importance of recycling and recycling properly. We also believe recycling should be a rewarding experience, and what better way to encourage people to recycle than by giving them an opportunity to be a winner.”
The official Recycle Patrol will begin visiting area neighborhoods Monday in an effort to spot households which are recycling properly and will award 270 $50 Harris Teeter gift cards throughout the six-month program.
“Harris Teeter is proud to continue its support of the Coca-Cola Recycle & Win program as it expands to Charleston County. This is just one more example of our commitment to sustainability throughout all of communities we serve,” said Danna Jones, communications manager for Harris Teeter.
