As students across the tri-state area of Kentucky, Virginia and Tennessee head back to school, Food City is gearing up for the kick-off of its 2015-16 School Bucks Program.
“We’re committed to giving back to the communities we operate in and we take the education of our youth very seriously,” said Food City President and CEO Steven C. Smith. “Our Food City School Bucks Program is an easy, cost-effective way for area schools to gain the dollars needed to purchase vital educational equipment and tools.”
The 2015-16 Food City School Bucks program begins Aug. 23 and continues through April 30, 2016. Area students are supplied with a barcoded school ID to provide to their friends and family members. When scanned along with a Food City ValuCard during the initial checkout process, the barcode alerts the system of the corresponding school to credit with the purchases from that point forward, making points collection quick and easy.
For every $10 in Food City Exclusive Brand purchases, the designated school receives 1 point toward their School Buck rewards. Participating brands include: Food City, Food Club, Full Circle, Harvest Club, Paws, ValuTime, Top Care, Rosario’s, Bistro Deli Classics, Academix, Domestix, Electrix, Easy Clix and World Classics products, as well as Kay’s Ice Cream, Terry’s Snacks, Lay Meats, Moore’s, Kern’s Bread & Cakes and Chuck Wagon Dog Food.
Food City has pledged a total of $600,000 in contributions for the upcoming school year. The amount awarded each school will be based upon the percentage of total purchases made by the customers assigned to that school. Schools can monitor their progress on the Food City website, which will include quarterly updates.
“Food City has always been an industry leader in supporting the education of our youth, and we’re very excited about the return of our Food City School Bucks Program,” added Smith.
Food City first initiated its Apples for the Students program during the 1990-91 school year. To date, Food City has awarded more than $16.5 million in much-needed educational equipment and tools to more than 1,000 participating area schools.
