Niman Ranch Enters New Category With Artisanal Charcuterie Line

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Niman Ranch has unveiled a line of artisan charcuterie alongside its participation at the 13th annual Good Food Festival & Conference, a sustainable food trade show held March 16-18 in Chicago. The 23-item line of Genoa Salame, Capocollo, Hot Sopresatta, Pepperoni and Pancetta was sampled at the festival’s industry networking reception. The new products are available in multiple retail and foodservice formats, three snack-pack varieties and a lunch kit named “Gourmet Provisions.” Prosciutto will be introduced this summer.

“In response to the urging of chefs and specialty grocers who wanted a real choice in superior tasting charcuterie made humanely and sustainably by U.S. family farmers, we created a new product category from our delicious tasting pork,” said Jeff Tripician, Niman Ranch GM and chief marketing officer. “We are pleased to expand what we offer with a Niman Ranch charcuterie that shares the values of our customers.”

Northglenn, Colorado-based Niman Ranch says its line of Charcuterie comes from the network of skilled family farmers raising pigs in a sustainable and humane environment without antibiotics. The product is artisan crafted using high-quality heritage breed pork and old-world techniques for exceptional flavor and slicing, according to the brand. There are no artificial ingredients or preservatives, no added fillers such as dried milk or corn syrup, and the product is never heat treated.

“We knew in developing this line that it would be a superior product,” said Drew Calvert, senior director of new products for Niman Ranch. “When you age or cure meat, you remove the water and intensify the flavor. Our fresh pork is known as some of the best tasting in the marketplace. By starting with the finest tasting meat, the production techniques enhance the flavor and you can taste the difference.”

Niman Ranch pork is third-party certified under the Certified Humane program and from hogs raised by a community of small, independent U.S. family hog farmers who adhere to some of the strictest animal welfare protocols in the industry, including no antibiotics ever; no gestation or farrowing crates; raised outside or deeply bedded pens; and never fed animal by-products.

About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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