Green Giant Fresh Adds Avocados To Product Line
Green Giant Fresh has added avocados to its line of fresh fruits, vegetables and value-added meal solutions. In association with C.H. Robinson Co. Inc., Green Giant Fresh will start shipping fresh avocados to retailers nationwide in late May. Branded with the Green Giant icon, the new avocado product line will be available year-round through C.H. Robinson.
The avocados will be offered in 25-lb. and single-layer tray packs, and in three, four and five-count bags.
“Avocados continue to grow in popularity,” says Jennifer Fancher, director of marketing at Green Giant Fresh. “They are making their way into shopping carts across America as a simple, yet delicious handheld snack item as well as a regular ingredient in so many family meals. We are excited to be offering busy families yet another healthy meal solution.”
All bagged avocado options will feature the Box Tops for Education symbol as Green Giant Fresh features the program. Consumers can earn money for their children’s schools by clipping Box Tops coupons from hundreds of participating products. Since 1996, Box Tops for Education has helped America’s schools earn more than $525 million.
“C.H. Robinson is proud to bring a new product line to Green Giant Fresh’s expansive fresh produce offering. Our brands have a reputation for great taste, freshness, quality and are ones that consumers trust year-round,” said Michael Castagnetto, strategic category manager at C.H. Robinson.