ROFDA Conference Starts With Retailer Focus
J. H. “Jay” Campbell Jr., president and CEO of Associated Grocers of Baton Rouge and ROFDA chairman, kicked off the Retailer Owned Food Distributors & Associates (ROFDA) Spring Conference earlier this month by reminding attendees what ROFDA is all about: “Our Independent Retail Grocers.”
Held May 18-21 at Omni Amelia Island Plantation Resort in Amelia, Fla., the conference, Campbell said, is “about business, but it’s also about the relationships we nurture due to our commonality of purpose; serving the independent retail grocer in the best way possible…together.
“To that end, I would like to introduce ROFDA’s new purpose statement and a mission statement, which were both approved at this particular conference during our board meeting. It better reflects what ROFDA’s all about,” Campbell told attendees.
• Purpose statement: A cooperative formed to facilitate and enhance the success of independent retail grocers.
• Mission statement: “Cooperatively united to utilize and leverage all available resources, industry best practices and business relationships to provide added value to our independent retail grocers.”
“Our mission is meant to connect our members in ways to better serve our independent retailers,” said Campbell, noting that ROFDA’s mission is crucial, since the marketplace remains tough for independents.
“The challenges for (independent retailer grocers) are not going to get any easier. Competition in the marketplace is not going to give anyone a pass. In fact, the competition is going to make us work every minute of every day,” warned Campbell, adding that ROFDA has renewed its commitment to those very retailers.
“We will commit hardily,” he said, “and we will fight valiantly for them.”
In the featured photo at top is Jay Campbell with Gary Millard and Francis Cameron. (Find more photos from the ROFDA Spring Conference here.)