Living Essentials, the distributor of 5-hour Energy products, is adding a new flavor to its line of Extra Strength energy shots. New Sour Apple Extra Strength 5-hour Energy will make its debut in September. The new offering will bear a camouflage wrapper, and target hunters, fishermen and other outdoor enthusiasts.
The company is planning an aggressive marketing campaign to promote the new flavor. Television and social media video targeting outdoor enthusiasts will be rolled out just prior to the product’s availability on store shelves.
Sour Apple Extra Strength 5-hour Energy will be available in pack sizes and displays suitable for any class of trade including convenience, food, drug, mass and specialty retail.