Whataburger Adds Whatafries To Retail Line At H-E-B Stores

Whatafries at H-E-B

H-E-B and Whataburger have introduced Whatafries, a french fry that is cut from real potatoes and can be heated or eaten straight out of the bag.

Whatafries were developed by the H-E-B product team in conjunction with Texas icon Whataburger to be sold exclusively at H-E-B. The product will make its way to H-E-B snack aisles in all H-E-B, Central Market, Mi Tienda and Joe V’s Smart Shop stores by June 24.

“H-E-B is pleased to continue our collaboration with Whataburger and to introduce new items for our customers to enjoy at home,” said Reade Ahrens, H-E-B group VP of grocery procurement and merchandising.

Last month, Whataburger introduced Fancy Ketchup, Spicy Ketchup and its Original Mustard condiments to H-E-B stores throughout Texas, including Central Market, Mi Tienda and Joe V’s Smart Shop.


About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.