Flowers Baking Co. of California LLC, a division of Flowers Foods, has promoted Bruce Wyatt and Mark Wolpe.
Wyatt, VP of sales for Southern California, has been named VP of business development and customer relations for Flowers Baking Co. of California LLC.
“Bruce’s invaluable experience, expertise and leadership will be essential to our California success and assuring our marketing strategies exceed customer expectation,” says Tom Wilson, VP of sales for Flowers Foods. “I am confident Bruce will do another outstanding job as he did in his previous assignment.
The company’s marketing teams in Northern and Southern California will report to Wyatt, who will report directly to Wilson.
Mark Wolpe will move into the role of VP of sales for Southern California.
“Mark’s 25 years of experience in the bakery sales industry definitely contributed to his success in his current assignment as director of sales for Central L.A.,” says Wilson. “I am confident his experience as division sales manager, key account manager, district sales manager and marketing general manager before joining the Flowers Baking Co. of California team will be extremely valuable in his new assignment.”
Wolpe also will report directly to Wilson.
Bill Anderson will continue in his role as VP of sales for Northern California.
The “strategic organizational transition,” according to Wilson, is a result of the successful introduction of the Nature’s Own product line to the California market.
“Now with the addition of the Sara Lee products to our distribution network in Southern and Northern California, and soon to be Reno, Nev., our business opportunities are truly enhanced,” Wilson says. “These tremendous opportunities and the population of California obviously warrant the anticipated planned next step for our leadership team at this time.”
In the featured photo at top is Bruce Wyatt.