The Giant Company has named Joanna Crishock as VP of center store omnichannel merchandising, effective immediately.
Crishock will report to John Ruane, president of The Giant Co.
“With vast experience in consumer insights, strategy and, most recently, commercial planning, price strategy and marketing, Joanna brings tremendous knowledge and strength to her new role,” Ruane said.
“She is passionate about building strategic and winning relationships with our suppliers, and I’m excited to see how she will leverage her expertise to advance our omnichannel strategy, drive performance and exceed customer expectations.”
In her new role, Crishock will lead center store omnichannel merchandising, including non-foods (health, pet, baby and seasonal), frozen, dairy and center store, beer/wine and DSD, beverage, snacks and global flavors.
Crishock joined The Giant Co. in 2019 as director of strategy and innovation. Since then, she has held leadership positions in consumer and marketing insights, strategy, chief of staff, e-commerce and, most recently, serving as VP of marketing and commercial planning.
Before her tenure with The Giant Co., Crishock held roles at Ahold USA Retail Support, Retail Business Services and held several research and consumer insight roles.
Crishock is the executive advisor for the company’s young professionals business resource group, THRIVE, and is also a member of the company’s women business resource group, LINC. In addition, she serves on the board of directors for VOCE and the Consumer and Decision Sciences Advisory Board at Harrisburg University.
About The Giant Co.
The Giant Co. is an omnichannel retailer serving customers across Pennsylvania, Maryland, Virginia, West Virginia and New Jersey with more than 35,000 employees supporting 193 stores, 133 pharmacies, 107 fuel stations and more than 180 online pickup hubs and grocery delivery service.
Founded in 1923 in Carlisle, Pennsylvania, The Giant Co. family of brands includes Giant, Martin’s, Giant Heirloom Market, Giant Direct and Martin’s Direct. The Giant Co. is a company of Ahold Delhaize USA.
Read more corporate chain store news from The Shelby Report.
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