Dianne’s Celebrates First Year With New Cakes, New Look

Dianne's cakes

Dianne’s Fine Desserts, a provider of gourmet frozen thaw-and-serve desserts, celebrated its first year as a standalone company by unveiling several enhancements to its product offerings, as well as a new look for the company.

Black Tie Desserts, a Dianne’s Fine Desserts brand for in-store retail bakeries, debuted new products, including several cheesecakes—Lemon Blueberry Mascarpone, Carrot Cake and Red Velvet—at this year’s IDDBA (International Diary, Deli and Bakery Association) show in Orlando, Fla. The company also revealed new packaging that ships, shows and stores with minimal effort for the retailer and maximum appeal for consumers, the company says in a news release.

According to Brian Wortham, director of marketing for Dianne’s, “Our new Black Tie packaging uses 50 percent post consumer waste. That translates into real, measurable benefits for the environment. For example, the ecological impact of just 100,000 new cartons is the equivalent to the carbon dioxide scrubbing of 39 seedling trees growing for 10 years.”

The company also unveiled a new logo and mission statement, “The ultimate expression of a fine dessert,” at the IDDBA show.


About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.