Mrs. Green’s Natural Market has big expansion plans for 2014. The company plans to open 22 new locations this year across the Northeast and Midwest U.S. and the Canadian provinces of Ontario and Alberta.
Spring grand openings will include West Windsor, N.J., on March 28 and New Canaan, Conn., on April 11. Mrs. Green’s plans to open additional stores in New York, New Jersey, Illinois, Virginia and Washington, D.C., this year. The grocer says it will announce specific addresses and grand opening dates for additional stores later.
“Mrs. Green’s Natural Market is based upon the idea that good food is both good for you and good for the environment,” CEO Robin S. Michel said. “Every product in our store is organic or all natural. We want to provide our customers with safe, healthy food options that will help them to take care of their health, while also taking care of our planet.”
Mrs. Green’s Natural Market includes 100% organic produce; all-natural meats and dairy—no added preservatives, dyes or hormones; Fair Trade coffee; fresh baked artisan breads; and locally sourced food and beverages. Mrs. Green’s Natural Market also has nutritionists on staff to answer questions and provide recommendations for daily nutrition needs.
The first Mrs. Green’s Natural Market opened in Scarsdale, N.Y., in 1990. The company currently operates 18 stores in the U.S. and Canada. The company’s current target is to have 40 stores open by the end of this year with the long-term goal of reaching 100 stores over the next few years.
“Mrs. Green’s has spent a lot of time carefully researching potential areas for expansion,” Michel said. “We’re excited to bring our passion for all that is good to these new communities.”
Mrs. Green’s Natural Market is a subsidiary of Natural Markets Food Group, a privately-owned business that consists of retail food stores and foodservice restaurants. The company is based in Irvington, N.Y.
